- Development and implementation of a launch campaign in Germany
- Building brand awareness and trust among car drivers
- The challenge was that Turo was the last provider to enter the German market and Daimler’s investment became known before the official launch.
Turo
Turo is the world’s leading peer-to-peer carsharing provider
Tasks
Results
- Comprehensive reporting in print, online, on TV and radio
- Placement of market analyses and consumer studies
- Positioning as the “Airbnb for cars” and pioneer in private vehicle procurement
- Placement of interviews with national daily and business media
- Media relations with top-tier media
Measures
- Press tour of the main media hubs with the CEO and the Director for Germany
- Preparing pitches for specialist, lifestyle, daily press, TV, and radio
- Procurement of vehicles for journalists and arrangement of talks between Turo users and the media
- Interviews and background discussions with top-tier business media
- Speaking opportunities for the CEO
- Influencer collaborations in the automotive and motorsport sector
- Communication of updates and financial reports
Skills
- PR
- Media relations
- Corporate communication
- Speaking opportunities
- Strategy
- Influencer relations
- Data-driven PR
