Upway
Upway is an online shop for refurbished e-bikes, founded in July 2021 by Toussaint Wattinne and Stéphane Ficaja in Paris. Since June 2022, the French start-up has also been active in the German market and operates its own workshop in Berlin. Upway purchases used e-bikes, refurbishes them in its own workshop, and resells them at discounts of up to 60 percent. Buyers receive a 12-month warranty on the battery, motor, and all electronic components of the bike. This makes mobility not only greener but also more affordable. The refurbished e-bikes are available in France, Belgium, the Netherlands, Germany, and the USA.
Task
- Development and implementation of the consumer and corporate PR strategy in Germany
- Placements of Upway in tech, cycling, business, and national as well as local general interest media
Results
- Publications in national general interest, mobility, and cycling media such as ZEIT, Stern, Welt, BILD, ComputerBILD, heise, Netzwelt, and MyBike
- Publications on radio and TV
Measures
- Development and implementation of the communication strategy for Germany
- Planning and coordination of media visits to the Upway workshop in Berlin
- Creation, implementation, and communication of representative studies
- Placement of interviews and background discussions
- Execution of product tests
- Creation of a content plan
- Trade fair support
Skills
- PR
- Strategy.
- Corporate Communications
- Data Driven PR
- Media Relations
- Product tests
- Event communication
- Storytelling
