- Launch communication and positioning of Vivid Money in the German-speaking market;
- Generation of brand awareness in the relevant target group and placement of thought leadership issues
Vivid Money
Vivid Money is the first financial platform that combines all daily financial activities in one app. Whether it's banking, saving or investing, Vivid Money offers a simple, flexible and transparent solution for customers to grow their capital. The company aims to provide customers across Europe with an unparalleled banking and investment experience, offering a wide range of financial services without charging fees.
Tasks
Results
- Interviews and quotes in national business and supraregional media, including Handelsblatt, Capital, FinanceFWD and TechCrunch
- Regular background discussions with and publications in technical and financial media
- Involvement of relevant KOL/influencers through affiliate programs
Measures
- Placement of interviews with C-level management
- Preparation and pitching of bylines in business, tech, and financial media, as well as consumer subjects in B2C press
- Dissemination of product news as well as financing and expansion reports
- Organization of background discussions for C-level management
Skills
- PR
- Media Relations
- Corporate Communications
- Product PR
- Storytelling
- Influencer Marketing
- Blogger Relations
