Wework
As a leading platform for coworking and space as a service, WeWork offers its members worldwide access to work space, communities, and services.
Tasks
- Establishing WeWork as a thought leader in the area of coworking and future of work for the German public
- Role of press office and point of contact for media representatives following WeWork’s market launch in Germany in 2017
- Personnel branding and positioning of C-level management
- Planning, design, and execution of topic proposals and events beyond company news
Results
- Etablierung von WeWork als Thought Leader im Bereich Coworking und “Future of Work” in der deutschen Öffentlichkeit
- Organisation und Durchführung der Event-Reihe “We, the Creators” sowie zahlreicher WeWork-Openings
- Positionierung der WeWork-Spokespeople als Thought Leader für ‘New Work’
Measures
- Placement of interviews with the German and European management team in general interest, business, and tech media, as well as verticals, especially in the real estate sector
- Preparation and pitching of bylines in business, tech, and real estate media
- Dissemination of product, location, and personnel news
- Planning, organizing, and implementing KOL and community events – from in-house panels to the national award “We, The Creators”
Skills
- PR
- Media Relations
- Corporate Communications
- Product PR
- Storytelling
- Employer Branding
- Personal Branding
- Influencer Marketing
- Blogger Relations
- Community Building
- (Virtual) Events
