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What is behind “greenhushing”?Greenwashing is the deliberate reluctance to communicate genuine sustainability measures – even if they are actually implemented. In other words, companies hardly talk about their climate targets or environmentally friendly activities in order to avoid possible criticism or accusations of

Key Number: Companies report ROI ranging from 20% to over 800% using AI techniques (Gartner 2023). Why AI and Data are game-changers in PR Artificial intelligence (AI) and data are transforming communication and PR, shifting the focus from broad messaging to personalized, precise,

Key Number: 74% of S&P Global 100 companies rebranded newly acquired brands within 7 years, according to a 10-year study by Landor. Why rebranding is more than a logo change Rebranding is often seen as a cosmetic update—new logo, new campaign. In reality,

Key Numbers: 1. User-generated content drives a 73% increase in email click-through rates (Tint). 2. Websites featuring UGC see a 29% increase in conversions (Tint). 3. 84% of consumers trust brands using content from real customers over paid influencers (EnTribe, 2022). Why micro-Influencers

How we enable access, knowledge and growth for our partners Innovation does not begin when a product is launched or a trend is visible in the media – it begins months or years before. PIABO Communications operates precisely at this interface: Close to

2025 is shaping up to be a pivotal year for European defense, not only in policy and investment, but in how companies in the sector communicate. Maria Urban, DefenseTech Communications Expert at PIABO Communications, shares how geopolitical developments, new financial frameworks, and shifting

Let’s be honest: entering a new market can feel a bit like dating. You need to make a good first impression – and in the DACH region (Germany, Austria, Switzerland), a lot can go wrong if you don’t understand what makes people tick.

The Asia-Pacific (APAC) market offers immense opportunities for European companies and startups – governments across Asia are ramping up investments in AI, deep tech, and digital infrastructure, ensuring that the region is primed for innovation-driven growth. With the opening of our new office

If you curate your news feed bubble well, you ensure that you automatically receive as much relevant content as possible, without wasting time on your path to gaining knowledge, expanding your business network, and achieving personal growth. PIABO collaborates with the most innovative

Bei der IAA 2021 dreht sich alles um die Mobilität der Zukunft. Dass sich unsere Art und Weise der Fortbewegung mit Blick auf die Klimaziele ändern muss und wird, steht außer Frage. In der Greentech-Unit von PIABO PR arbeiten wir mit diversen Start-ups