Advice

What is behind “greenhushing”?Greenwashing is the deliberate reluctance to communicate genuine sustainability measures – even if they are actually implemented. In other words, companies hardly talk about their climate targets or environmentally friendly activities in order to avoid possible criticism or accusations of

The end of the year is approaching – and many companies are thinking about how to use their remaining budgets wisely. The right leverage lies in communication and PR. Investing in visibility, trust and thought leadership now will immediately strengthen the brand and

Key Number: Companies report ROI ranging from 20% to over 800% using AI techniques (Gartner 2023). Why AI and Data are game-changers in PR Artificial intelligence (AI) and data are transforming communication and PR, shifting the focus from broad messaging to personalized, precise,

Key Number: 74% of S&P Global 100 companies rebranded newly acquired brands within 7 years, according to a 10-year study by Landor. Why rebranding is more than a logo change Rebranding is often seen as a cosmetic update—new logo, new campaign. In reality,

Key Numbers: 1. User-generated content drives a 73% increase in email click-through rates (Tint). 2. Websites featuring UGC see a 29% increase in conversions (Tint). 3. 84% of consumers trust brands using content from real customers over paid influencers (EnTribe, 2022). Why micro-Influencers

2025 is shaping up to be a pivotal year for European defense, not only in policy and investment, but in how companies in the sector communicate. Maria Urban, DefenseTech Communications Expert at PIABO Communications, shares how geopolitical developments, new financial frameworks, and shifting

Let’s be honest: entering a new market can feel a bit like dating. You need to make a good first impression – and in the DACH region (Germany, Austria, Switzerland), a lot can go wrong if you don’t understand what makes people tick.

If you curate your news feed bubble well, you ensure that you automatically receive as much relevant content as possible, without wasting time on your path to gaining knowledge, expanding your business network, and achieving personal growth. PIABO collaborates with the most innovative

Read here how to best present yourself at events so that your messages stick and inspire change.  June 2023 was marked by many high-profile events, especially in the greentech industry. These included the Greentech Festival, Intersolar and Ecosummit. If you want to create

In today’s media landscape, data-driven PR is essential for generating attention. Together with Testberichte.de, we have developed a method that allows us to create successful topic rankings through targeted data analysis. However, the key to success lies not just in the data itself