Inside PIABO – How different personalities make us grow stronger together
Different preferences, motivations and ideas make us unique personalities. Those who know their own preferences and needs as well as those of their colleagues can better respond to their counterparts. In this blog, our Unit Director Ulrike Grandi-Haferstroh and our Head of People
Branding may be a century old, but at no time has it changed as much as it has in the last decade. Above all, this has led to agencies having to think more and more about the “why” of a brand. It is
Industry 4.0 – The most important topics and how to talk about them (Part 2)
The smart factory as an autonomous production facility is the declared goal of Industry 4.0 – an intelligent connection of plants and machines that will function largely independently of human employees in the future. How can this theme be optimally utilized for PR
Metaverse in Communication: Customer Engagement 3.0
We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the
Safety first: What role does communication play in cyber security?
Cyber security is considered a complex technical issue that requires computer scientists, programmers and forensic experts. And although all these people undoubtedly have their place in this area, there is another important group: communicators. In this article, our Practice Director Hauke Gierow explains
Blockchain is here to stay. So it is hardly surprising that there are more and more startups and companies developing Blockchain-based applications and solutions. In this article, we have collected 10 Blockchain companies from the German-speaking economic area with innovative ideas whose development should
Crises are the source of news and, above all, fulfill the relevance criteria for journalists, because they represent a disruption in everyday life. In this blog post, our Head of Corporate Communications, Maria Samos, describes how to deal with crises properly, what challenges
t3n Startup-Guide: Startup Tips and Toolkit for (Female) Founders
On Monday, the Startup-Guide by t3n and MediaLab Bayern was published containing insider tips and a wide range of knowledge about startups. Our communication specialists Stephanie Stein and Timotée Gbaguidi are part of the authors group for the guides’ special part of winning series
The Pride Month is almost over. And while numerous companies in Germany and around the world are switching their social media logos from rainbow colors back to their standard look, we would like to discuss the topic of pinkwashing in this blog. What
Virtual Reality – gimmick or revolutionary technology?
Virtual reality is not a new technology, but has been used by many for years. Nevertheless, VR applications are considered a gimmick by many, and only gradually is the full potential of the innovative technology becoming clear. Karl Schmidt-Rhaesa presents four cases to
