Generation AI – How artificial intelligence is changing the way we think
The common narrative about a future with artificial intelligence is one of dehumanization. Of machines attacking our ethical beliefs, our moral principles and financial livelihoods. But there is another view of this future. Thoughts by Robert Thielicke. Learning from the past, envisioning the future
How to implement sustainability in companies – and communicate it authentically
The UN Climate Change Conference in Glasgow has once again brought it home to us with all its urgency: All forces in society must contribute to achieving the 1.5-degree target to mitigate the devastating effects of the climate crisis. One piece of good
Blockchain and fundraising: what are ICO, STO, IEO and IDO?
With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology. How do they work? And what differentiates them from the classic initial public offering?
Blockchain PR: building trust in highly volatile markets
If you take a look at the crypto market from a little distance, you can imagine it like a big fair. A few roller coasters and many stalls, flashing lights and the smell of sweets filling the air, the shouts of the stall
Why newsjacking should be part of any good PR strategy
Warum Newsjacking Teil jeder guten PR-Strategie sein sollte Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully “hijacking” news
Crypto glossary – the most important terms related to cryptocurrencies and blockchain
Bitcoin, Ethereum, Dogecoin – everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses. We love our mission to educate! In this blog
While the climate crisis was still a rather small topic a few years ago, the relevance and extent of it has now arrived in society and companies. People do not only want to make a contribution in the private sphere, but also in the professional
Professional live streaming, breakthrough technologies and e-sports: PIABO PR presents visionary companies
Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization. The Digital Day on June 18 is the nationwide day of
Unchain Print: Interview with Lukas from Blockmagazine
Digital currencies on analog pages Last year, Lukas Fiedler launched the first printed magazine on the thematic cosmos surrounding blockchain, DeFi and cryptocurrencies – pretty much the most digital trends of our time, by the way – in newsagents. Now the second issue
Digital Health is booming, but how do you get an overview? We’ve selected a few noteworthy digital health events to accompany discourses and developments in health over the coming weeks and months. Admittedly, digital events are still not half as much fun as
