Advice

27.07.2022
von PIABO

Blockchain Companies to Watch Out for

Blockchain is here to stay. So it is hardly surprising that there are more and more startups and companies developing Blockchain-based applications and solutions. In this article, we have collected 10 Blockchain companies from the German-speaking economic area with innovative ideas whose development should

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21.07.2022
von Maria Samos Sanchez

The holy Grail of communication: the crisis!

Crises are the source of news and, above all, fulfill the relevance criteria for journalists, because they represent a disruption in everyday life. In this blog post, our Head of Corporate Communications, Maria Samos, describes how to deal with crises properly, what challenges

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07.07.2022
von PIABO

t3n Startup-Guide: Startup Tips and Toolkit for (Female) Founders

On Monday, the Startup-Guide by t3n and MediaLab Bayern was published containing insider tips and a wide range of knowledge about startups. Our communication specialists Stephanie Stein and Timotée Gbaguidi are part of the authors group for the guides’ special part of winning series

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29.06.2022
von Nicolas Kollat

Pride Marketing – How to Avoid Pinkwashing

The Pride Month is almost over. And while numerous companies in Germany and around the world are switching their social media logos from rainbow colors back to their standard look, we would like to discuss the topic of pinkwashing in this blog. What

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08.06.2022
von Karl Schmidt-Rhaesa

Virtual Reality – gimmick or revolutionary technology?

Virtual reality is not a new technology, but has been used by many for years. Nevertheless, VR applications are considered a gimmick by many, and only gradually is the full potential of the innovative technology becoming clear. Karl Schmidt-Rhaesa presents four cases to

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24.05.2022
von Marie-Kristin Barkei

Mental Health Awareness Month – How we strengthen our employees’ mental health

The topic of mental health has rightly gained a lot of attention in recent years and there is an urgent need for rethinking. What can employers do and what are we doing at PIABO to strengthen the mental health of our employees? Our

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20.05.2022
von Sina John

Reconciling work and sports – How do we become more resilient?

Stress is omnipresent in our society and so are tips and tricks to become more resilient. In the end, everyone has to find out for themselves what actually helps. One group of people from whom you can learn a lot are athletes. Our

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28.04.2022
von PIABO

NFTs – Are they becoming as relevant for marketing and communication as social media?

NFTs are very popular in 2022 and some companies are already using them in their marketing strategies.  Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That’s because more and more

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26.04.2022
von Ann-Kathrin Marggraf

How to make a climate-friendly workation a success – from the idea to its realization

“Workation” is on everyone’s lips. We at PIABO dared to just try it and enabled 30 employees to work from a country house near Rome for four weeks. Ann-Kathrin Marggraf, part of the team who organized the workation, takes us on the journey

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13.04.2022
von PIABO

Industry 4.0 – The most important topics and how to talk about them (part I)

Industry 4.0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution. But what exactly is it all about? Which terms are essential to know and where does

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