Advice

If you take a look at the crypto market from a little distance, you can imagine it like a big fair. A few roller coasters and many stalls, flashing lights and the smell of sweets filling the air, the shouts of the stall

Warum Newsjacking Teil jeder guten PR-Strategie sein sollte Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully “hijacking” news

Bitcoin, Ethereum, Dogecoin – everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses. We love our mission to educate! In this blog

While the climate crisis was still a rather small topic a few years ago, the relevance and extent of it has now arrived in society and companies. People do not only want to make a contribution in the private sphere, but also in the professional

Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization. The Digital Day on June 18 is the nationwide day of

Digital currencies on analog pages Last year, Lukas Fiedler launched the first printed magazine on the thematic cosmos surrounding blockchain, DeFi and cryptocurrencies – pretty much the most digital trends of our time, by the way – in newsagents. Now the second issue

Digital Health is booming, but how do you get an overview? We’ve selected a few noteworthy digital health events to accompany discourses and developments in health over the coming weeks and months. Admittedly, digital events are still not half as much fun as

The less physical contact there is, the more creative the methods for maintaining and strengthening the team spirit must become. Especially when the team is constantly growing, strengthening the corporate culture is extremely important. Which methods and activities motivate our employees and strengthen

If the Covid 19 pandemic has shown companies one thing, it is that HR departments play a crucial role in mastering crises. Whether it’s an overnight switch to remote work, the administrative and human challenges around reduced office or working hours, or efforts

Music is as much a part of human identity as our own fingerprint. It has evolved and formed with us in the course of time – now entering the digital age. Thinking back, firstly, the ancient Egyptians created the first stringed instruments around