Experts

01.04.2025
von PIABO

Breaking into APAC: Effective communication strategies for European businesses

The Asia-Pacific (APAC) market offers immense opportunities for European companies and startups – governments across Asia are ramping up investments in AI, deep tech, and digital infrastructure, ensuring that the region is primed for innovation-driven growth. With the opening of our new office

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04.02.2025
von PIABO

Who to Watch in 2025: German Tech Innovators on LinkedIn

If you curate your news feed bubble well, you ensure that you automatically receive as much relevant content as possible, without wasting time on your path to gaining knowledge, expanding your business network, and achieving personal growth. PIABO collaborates with the most innovative

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22.12.2024
von Ann-Kathrin Marggraf

Mastering Effective Communication at Greentech Events: Strategies for Success

Read here how to best present yourself at events so that your messages stick and inspire change.  June 2023 was marked by many high-profile events, especially in the greentech industry. These included the Greentech Festival, Intersolar and Ecosummit. If you want to create

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28.08.2024
von Tida Dos Santes Baldé

The triumph of influencer relations: Why brands should rely on influencers

We are in the middle of summer and with it came countless sporting activities and events – such as the European Championships in your Germany or the Olympic Games in Paris – that can be perfectly utilized for influencer marketing. Influencers are not

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22.07.2024
von Sebastian Wittag

These ten sustainability experts you should follow

Topics such as renewable energy, sustainable business strategies, and the health risks of climate change are not losing significance. On the contrary, in this dynamic and crucial time, it is the thought leaders and experts who guide us and develop inspiring solutions. In

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30.04.2024
von Lukas Pfeiffer

Cybersecurity trends: a look into the (near) future of IT security

The AI hype and growing cyber threats pose new challenges for IT security. In addition to large companies, SMEs and the public sector are now increasingly being targeted by ransomware & co. Since the beginning of 2024, the cybersecurity situation has worsened worldwide.

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09.04.2024
von Verena Laier

Why “Just Go For It!” Leads to Failure in Corporate Communication

“Just go for it!” – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach. While a proactive mentality can be beneficial in many business areas, impulsive

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11.03.2024
von Miriam Rönnau

Reddit 2024: What role does the platform play in German B2B communication?

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts. In many communication and social media agencies

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06.03.2024
von Stefanie Söhnchen

Communication concepts based on data – unutilised potential

Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to

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01.03.2024
von Carl Evers

10 Events to Boost Your HR Tech

Talented individuals, limited resources, and numerous challenges – these have been the constants in HR work for years. Added to this in 2024 are the AI boom, the poor well-being of employees, and the ongoing debate about office vs. home office vs. hybrid

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