Blog

22.12.2020
von PIABO PR

Creating trust, building knowledge, winning customers: Communication for AI companies

Smooth translations, image recognition and intelligent chatbots are only a few examples of numerous exciting applications based on Artificial Intelligence (AI) which make our everyday and working life more comfortable, safer or more efficient. AI is therefore often rightly seen as the number

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02.12.2020
von PIABO PR

The “Throwaway Society”: Alexander Piutti, CEO of SPRK.global, Develops A Solution for Food Redistribution

Every year we waste 1.6 billion tonnes of food worldwide – at the same time 25 million people starve to death and another billion are undernourished. Yet, in this equation, no one really needs to starve. In other words, every starving person is

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25.11.2020
von PIABO PR

Inside PIABO: Dominik Kratzenberg about close costumer ties and the innovative minds shaping our future

Dominik Kratzenberg always has a friendly smile on his face, is a real team player and creative mind, who values a good and above all cooperative customer relationship. He has accompanied many of his clients for several years, growing into an excellently coordinated

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24.11.2020
von PIABO PR

Smart machines: Eva Schönleitner, CEO of crate.io, about the revolution in the industrial development

A former future project has turned into reality much faster than expected: The Fourth Industrial Revolution (or Industry 4.0) continues to shape industrial manufacturing. The term Industry 4.0 refers to central technologies connecting machines, processes and organizations via internet on a global scale

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09.11.2020
von PIABO PR

MIT Technology Review Editor-in-Chief Robert Thielicke establishes Healthtech Unit at PIABO PR

PIABO PR, Germany’s leading full-service PR partner for the digital industry, expands its health and biotech expertise with Robert Thielicke as new Unit Director. The long-standing editor-in-chief of the German edition of the MIT Technology Review, which belongs to the publishing company Heise

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30.10.2020
von PIABO PR

Blockchain and Crypto: The 7 Must-Know Media for Good Crypto News

The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents

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20.10.2020
von STEFAN HÖVEL

How Direct Brands Steal The Show From Established Brands … And Also Growth (part 2)

Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as “fresh” and not as “digital” as Tesla. You would probably lose patience at some point and point

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08.10.2020
von PIABO PR

Inside PIABO: Katharina Hein on the multiplicity of Tech-PR, her position as team ambassador and PIABO’s new home

In our new blog series “Our longest serving employees” we introduce you to Katharina Hein. She is Communications Director and has been a permanent member of the PIABO team since 2016. Katharina is part of the B2C unit and deals with topics ranging

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03.10.2020
von PIABO PR

Inside PIABO: Simone Krist on team success, corporate culture and the pioneering spirit

For our blog series called “our longest-serving employees” we spoke to Simone Krist, Unit Director B2C, about her role as a manager at PIABO. The result was a lively conversation about PIABO’s corporate culture and she provided plenty of insights into the teams

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15.09.2020
von PIABO PR

These Are The Most Important Media For Blockchain And Crypto In Germany

The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts. PIABO has been at the centre of this blockchain scene for years and

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