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Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as “fresh” and not as “digital” as Tesla. You would probably lose patience at some point and point

In our new blog series “Our longest serving employees” we introduce you to Katharina Hein. She is Communications Director and has been a permanent member of the PIABO team since 2016. Katharina is part of the B2C unit and deals with topics ranging

For our blog series called “our longest-serving employees” we spoke to Simone Krist, Unit Director B2C, about her role as a manager at PIABO. The result was a lively conversation about PIABO’s corporate culture and she provided plenty of insights into the teams

The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts. PIABO has been at the centre of this blockchain scene for years and

Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory. Only one in five companies uses a strategic approach to data-driven

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life. However, as much as it helps us in many areas of life and, above

According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i.e. D2C. The distribution channel

Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means

“Data is King”! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and

We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and