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Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory. Only one in five companies uses a strategic approach to data-driven

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life. However, as much as it helps us in many areas of life and, above

According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i.e. D2C. The distribution channel

Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means

“Data is King”! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and

We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and

The tech sector is considered one of the most important future fields in Germany – many companies are desperately looking for qualified software developers. Although many people from different backgrounds are looking for jobs, companies have great difficulty finding the right talent and

Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW – University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in

#OKBoomer, VSCO Girl, cringe and lit – if these terms don’t mean anything to you, you are not speaking the language of the so-called Generation Z. The under-25 year olds are an enormously important target group for many companies and brands and present

Let’s remember the beginning of the Corona pandemic when the virus quickly spread in Germany. To counteract its rapid spread, strict protective measures were introduced and hygiene regulations were made more stringent. Nevertheless, protective clothing for hospital and nursing staff was missing, among