Digitalization reached the health market quite some time ago. Without the use of smart technologies in products and services, good and affordable health care would be virtually impossible. Many companies have recognized their potential and offer or develop innovative solutions, such as digital networking of clinics and medical practices, AI systems to support medical practitioners, intelligent analysis tools and services for their bodies, or solutions for people who want to train their cognitive skills on a sustained basis. The market is huge, but difficult to master. Intensive and targeted communication that reaches consumers, business partners, and regulatory authorities is therefore crucial. With its long-standing expertise in the health and Medtech sectors, PIABO conveys even the most complex health solutions with creative storytelling tailored to specific target groups.