Generating brand awareness for Personio among small- and medium-sized enterprises with product and corporate communications and the placement of thought leadership issues
HR Tech
Digital HR tools provide important scope to HR professionals and are fundamental to the company’s success. But many companies are yet to realize this. This is where PIABO comes in. It brings new, digital technologies with creative stories into the media and makes them tangible and understandable for the relevant target groups. PIABO works with leading HR tech companies and is familiar with the subjects and media that are crucial for successful positioning in this sector.
Case Study
Personio
Personio develops a holistic HR platform for companies with up to 2,000 employees. The software provider, based in Munich, Madrid, London and Dublin, is committed to simplifying HR processes and increasing efficiency. Personio's all-in-one solution for recruiting, HR administration and payroll gives HR managers time to focus on the most valuable asset of successful companies: their employees. In January 2021, Personio not only was named a 'Unicorn', but is now the most valuable HR tech company in Europe.
Tasks
Results
- Interviews and company portraits in a wide range of media, including Handelsblatt, Business Insider, Manager Magazin, and Süddeutsche Zeitung
- Guest articles in relevant specialist media, including Haufe.de, Personalwirtschaft and Markt & Mittelstand
- Several hundred publications per year
Measures
- Placement of interviews with the C-level management of Personio in high-profile and relevant daily press as well as in business media
- Preparing and placing guest articles on selected thought leadership subjects in relevant HR and SME media
- Dissemination of product updates and financial, personnel, and partnership reports
- Assisting with the preparation of studies and placement of results in relevant media
Skills
- PR
- Media Relations
- Corporate Communications
- Thought Leadership
- Personal Branding
- Product PR
- Storytelling
