IT Security IT Security

The IT security market is highly competitive. Reputation and trust are among the most important assets that IT security providers have. PIABO’s clients rely on its communications advice and technical expertise to stand out from the large number of IT security providers. PIABO’s specialist editors process complex issues, classify current data leaks, and stay focussed on the added business value of the solution at hand.

Case Study

Tresorit

Tresorit is an end-to-end encrypted zero-knowledge content collaboration platform.

Tasks

  • Development of a demand for end-to-end encrypted solutions
  • Positive association of Tresorit with this technology
  • Positioning of Tresorit as a leading provider in this area

Results

  • Coverage in tech and sectoral media in the security sector
  • Product features and tests in consumer media
  • Publication of press releases in IT media, local media, and portals
  • User reports in verticals depending on target group

Measures

  • Technical and opinion articles on relevant topics
  • Press releases (e.g. new products, C-level HR news), partnerships, other corporate news
  • Interviews
  • User reports in cooperation with customers of Tresorit
  • Statements and newsjacking
  • Social media

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Speaking Opportunities
  • Content Marketing

Let‘s drive your success story.

GET IN TOUCH