- Development of a demand for end-to-end encrypted solutions
- Positive association of Tresorit with this technology
- Positioning of Tresorit as a leading provider in this area
Cyber Security
The cyber security market is highly competitive. Reputation and trust are among the most important assets that cyber security providers have. PIABO’s clients rely on its communications advice and technical expertise to stand out from the large number of cyber security providers. PIABO’s specialist editors process complex issues, classify current data leaks, and stay focussed on the added business value of the solution at hand.
Case Study
Tresorit
Tresorit offers an end-to-end encrypted software solution for highly secure collaboration, including managing, storing, synchronizing and transferring data. More than 10,000 organisations around the world use Tresorit to protect confidential data and securely share information within their teams as well as with customers and external partners.
Tasks
Results
- Coverage in tech and sectoral media in the security sector
- Product features and tests in consumer media
- Publication of press releases in IT media, local media, and portals
- User reports in verticals depending on target group
Measures
- Technical and opinion articles on relevant topics
- Press releases (e.g. new products, C-level HR news), partnerships, other corporate news
- Interviews
- User reports in cooperation with customers of Tresorit
- Statements and newsjacking
- Social media
Skills
- PR
- Media Relations
- Corporate Communications
- Speaking Opportunities
- Content Marketing
