- Communications related to market entry
- Generation of brand awareness, and development of the M:ID community
Product PR
A product must be more than innovative and unique to be a must-have. The endorsement of opinion leaders in the industry has the potential to make a product a cult item. We put ourselves in the shoes of the target group and formulate a tailor-made communications strategy.
Case Study
Henkel
M:ID is D2C hair and scalp care for him, tailored to the individual needs of each man.
Tasks
Results
- Successful product launch communication with clippings in high-end lifestyle magazines
- Cooperation with ten influencers in the first three months after product launch
- Establishment of the Instagram channel, including social commerce integration
- Creation of all content on M:ID blogs and M:ID newsletters (monthly distribution)
Measures
- Lifestyle and product PR
- Community building and management (Instagram)
- Paid social media activities including social commerce
- Content creation for the M:ID blog and newsletter
- Influencer relations and marketing
Skills
- Strategy
- PR
- Content Creation
- Influencer Marketing
- Market Entry
- Campaign Production
- Reputation Management
- Analysis
- Community Management
- Community Building
