PIABO PR, Germany's leading full-service PR partner for the digital economy, is expanding its consulting competencies for digital communication with Lucas Florian as a new executive. As Unit Director Digital, the digital strategist continues to strengthen PIABO's expertise in successfully providing integrated communications consulting services.

Lucas' responsibilities include managing the digital unit to meet the growing demand for digital brand communication in B2C & B2B, personal branding or content marketing. The services also include online and influencer marketing, paid marketing and CRM. After only a few months, the team has grown considerably and PIABO is now strengthening this unit so that customers can benefit more than ever from a holistic approach to communication. 

Prior to joining PIABO, Lucas Florian was able to gain many years of experience in agencies, and most recently at OSK Berlin, he demonstrated his leadership skills and successfully developed communication strategies. At PIABO, the graduate filmmaker will now specifically take on a cross-functional leadership role that reflects his extensive expertise: “Together with PIABO, I want to advance the topics of visibility and user engagement and help break up the traditional silo approach that prevails in the market. I am looking forward to exploring exciting success stories together with PIABO and sharing them with the digital world”.

The Digital Unit is now headed by Lucas Florian and Felix Willikonsky. The two already share a high level of respect for each other resulting from earlier projects that they have worked on together: “Lucas is an ideal strategist with great digital competence. I am very much looking forward to working with Lucas and to managing a growing team together with him,” says Willikonsky.

Tilo Bonow, founder and CEO of PIABO PR, adds: “These times are still a great opportunity to develop the digital potential of good communication. With Lucas Florian, Felix Willikonsky and the Digital Team, we have an ideal and truly integrated team that will enable us to realise the trends and possibilities of digital communication together with our clients in a strategic, result-oriented and far-sighted manner.. Lucas has the perfect digital expertise and skill set to help PIABO position innovative champions, medium-sized businesses and corporations for the future.