These are the Top 10 AI Events in 2019 That You Can’t Miss

From the smart home to autonomous cars to industrial applications – the fields of application for artificial intelligence are diverse. In this article you will find out at which AI events the latest trends are discussed.

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These Are the Top 10 Additive Manufacturing and 3D Printing Events That the Most Innovative Companies Attend

This article lists the Top 10 events for additive manufacturing in 2019 – an overview of the most important industry events that marketing and communications managers should have on their radar.

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Industry 4.0: Top 10 IoT Events 2019 in Germany

The digitalization of the industry continues unabated. The Industrial Internet of Things and Smart Manufacturing promise immense advantages for the manufacturing industry, such as resource-saving production, optimized logistics, and flexible fabrication. This article explains which industry events in 2019 the most important trends will be discussed – an overview of the most important industry 4.0 events in 2019 that marketing and communications professionals should have on their screens.
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Media landscapes in Germany and China: Same same but different

Since the launch of One Belt One Road Initiatives, Chinese government has been pushing and inducing foreign investors and domestic producers to move inland through its “Go West” policy. Following this trend, in recent years, Germany has been the favorite country for Chinese direct investments in Europe.

Whilst Chinese companies are expanding their investments in Germany, it is also worth looking into how communication can help Chinese companies succeed in Germany. In our experience in helping companies in both China and Germany, we have observed that the ways to communicate and the media landscape in Germany are different, but also similar in some regards. Let’s have a look.
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Petfluencer Marketing: The 5 most brilliant Pet campaign

After the buzzword Influencer becomes an increasingly common aspect of its normal usage for the ordinary media folks, there is an upward trend growing at the influencer horizon called Petfluencer.

Not really a surprise, if one considers that the big wide Internet consists mainly of cute cat commercials and sneezing panda videos.

Many companies have already discovered this topic for themselves and prefer to rely on animals for its brand ambassadors. Hereby it does not matter if it´s animated or realistic – animal content is well received by the consumer. We have clicked through numerous of them to summarize the 5 most brilliant Pet campaigns.

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Marketplace of communication – The eTail Germany 2017

From PR perspective, trade fairs and exhibitions are a worthwhile investment. In addition to an exchange with the attending journalists and new customer acquisition, important long-term relationships with future partners, are going to be established. As official partner, we supported the eTail Germany in Berlin and experienced this event from close quarters.

The eTail Germany is a fair for innovators of the e-commerce and multichannel retail. Each year, around 400 experts of the biggest and most dynamic e-commerce companies in Germany come together, to promote a growth in their industry. 

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Successful Influencer Marketing for B2B Brands

B2B and Influencer Marketing – Up to now, many companies still have issues despite this great potential. Currently Influencer Marketing is thriving especially in the consumer sector. Successful companies, ranged from young start-up´s to leading corporations rely on social networks like YouTube, Instagram and co. For example, Adidas advertised last summer during the olympic games in Rio not only with well-known German influencers but also with international respected influencers. The company was thus addressing different female characters and generated a total amount of 1,6 million Likes in social networks. But how can this strategy be implemented in the B2B sector? Finally, its not only about the young Youtube generation with millions of fans which achieves important decision makers within the company. We have summarized five tips to be successful with Influencer Marketing in B2B companies.

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How you survive in the German PR jungle: 10 tips for a successful communication strategy in Germany

After launching a great and innovative startup overseas, the next milestone for many companies from America is to expand to foreign markets such as Europe. With Germany being the economic powerhouse of the European Union, it’s capital Berlin presents an attractive environment for expansion – the economic mood is positive and the startup scene is booming.

Even though American and German market mechanisms are similar, the media landscape is quite different. Strategies that work in the US might fail in Germany. Here are 10 points that you should consider in order to make it with German media:

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SEO and PR – An inseparable pair

In recent years, the way in which communication and PR work has significantly changed. This is partly due to the development of social networks and their intensive use in your personal and business level. But it also has something to do with how the internet works, or what rules Google has set up.

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