Berlin, 20 June 2024 - PIABO Communications, Europe's leading communications agency for the digital economy, has taken over the communications budget of Cherry SE, a global tech heavyweight in the consumer electronics sector. PIABO Communications is now responsible for managing the communications strategy for CHERRY.

Strategic communication for excellence in the consumer electronics sector

Simone Krist, Executive Unit Director of the Consumer Electronics Unit at PIABO Communications, emphasises the importance of the new partnership with CHERRY for the consumer electronics sector. "CHERRY represents quality, innovation and expertise. Our aim is to emphasise these strengths through targeted strategic communication and to further consolidate CHERRY's market position," explains Krist. The collaboration between PIABO and CHERRY aims to increase CHERRY's visibility in key markets and intensify the bond with the target groups. This reflects PIABO's commitment to excellent communication strategies when working with renowned brands in the consumer electronics sector and the entire tech sector.

Expanding global reach and strengthening market position
The collaboration between CHERRY and PIABO Communications spans strategic markets in the DACH region, the UK and France, and includes coordinating activities in the US and China. PIABO utilises its broad spectrum of expertise