PIABO expands with 15-strong team at Munich office

Berlin/Munich, [October 8th, 2024] – PIABO Communications, Europe's leading communications agency for the world’s most innovative companies, announces the acquisition of the Munich-based PR and social media agency Startup Communication. This move is part of a strategic expansion to strengthen PIABO’s presence in Munich, a key hub for technology, innovation, and media in Europe. With this acquisition, PIABO deepens its expertise in the field of high-growth technology companies and lays the foundation for further growth, as well as more intensive collaboration with local and international clients. The agency’s renowned clients include companies such as Staffbase, Swappie und Xentral.

Strategic Expansion in Munich: PIABO Strengthens its Market Position

The integration of Startup Communication marks a pivotal milestone for PIABO in reinforcing its position in Munich. Tilo Bonow, founder and CEO of PIABO Communications, explains: "The acquisition of Startup Communication is a strategic step to expand our presence in Munich. Munich is not only relevant due to its large number of technology companies, but also because of its role as an innovation and startup hub, as well as being home to innovative SMEs. With a strong team on-site, we can respond more quickly to our clients' needs and further solidify our position as market leader."

Carina Goldschmid, founder of Startup Communication, also sees great opportunities in the acquisition: "By integrating with PIABO, new opportunities open up for both our clients and our team. PIABO is a leader in data-driven, 360° communications in the digital and technology sectors. Our network will be significantly strengthened by expanded resources and expertise."

Integration and Synergies: Growth Through Collaboration

Daniela Harzer, Managing Director & COO of PIABO Communications, emphasizes not only the strategic but also the cultural significance of the acquisition: "We have come to know Carina as a fantastic entrepreneur who offers integrated communication with great passion and at a high level of quality. We are also gaining a very experienced team of communication consultants, who bring a high level of expertise in the technology and digital sectors, further enriching PIABO in a sustainable way. The exchange of knowledge and experience will create synergies that foster innovation and creativity – key drivers for our continued growth trajectory."

Growth in Munich: New Office, Expanded Capabilities

With the acquisition of Startup Communication, the Munich team grows by ten experienced PR and communication experts, bringing the total to 15. This group will form an independent unit led by Carina Goldschmid, who will take on the role of Unit Director.

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Press contact:

PIABO Communications
Verena Laier
Corporate Communications Lead
Mail: verena.laier@piabo.net
Mobile: +49 151 1040 5787