Berlin/Munich, January 7, 2025 – PIABO Communications, Europe's leading communications agency for the world's most innovative companies, is opening a new Asia-Pacific hub in Singapore. The move further strengthens PIABO's position as a global partner for international tech companies and their investors and partners. With this expansion, PIABO is responding to the growing demand for communications counsel in the APAC region, as well as from local companies seeking representation in Europe.

Singapore as a hub for Asia Pacific

Singapore is the economic heart of Asia-Pacific and serves as a central hub for companies looking to expand into emerging markets such as Indonesia, Vietnam, Malaysia, Thailand, and the Philippines.
By opening the Asia-Pacific Hub, PIABO Communications strategically positions itself to be close to clients and partners in the region. European and U.S. companies benefit from tailored communications consulting on-site, while Asian companies are supported in their expansion into Europe.

Experienced leadership: Sara Pereira leads new APAC office

The new office will be led by Sara Pereira as Managing Director, APAC. With extensive experience in the communications industry at agencies such as Ogilvy and WE Communications, she will oversee operations across the APAC region from Singapore.

Tilo Bonow, Founder and CEO of PIABO Communications, states: “Our expansion into Singapore is a strategic step to offer our clients a stronger presence in Asia's dynamic markets. Many international companies face challenges in effectively communicating their brand messages in Asia. By having a team on the ground, we will be able to better support them and help them achieve their growth objectives.”

Sara Pereira adds: “The region's innovative strength and the growing demand for communications services offer enormous potential. My goal is to help our clients successfully establish their brands in Asian markets and build sustainable relationships. With PIABO, a European market leader in innovation communications, we are bringing new momentum to the market".

A major milestone for PIABO as an organization

The opening of the Singapore office is an important step in the internationalization of PIABO. The new location enables closer support for existing clients, enhances intercultural competence and strengthens global collaboration within the company. Daniela Harzer, Managing Director & COO of PIABO Communications, emphasises: "This move demonstrates that we are ready to take the next step in our internationalization. With our new office in Singapore, we offer our network global reach combined with local expertise. It opens up opportunities for our team to learn from each other and grow together".

Global strategy with a local focus

The new Asia Pacific hub complements PIABO's existing network of over 50 international partner agencies. Clients will benefit from a combination of global strategy and local execution. The new local team will work closely with PIABO's offices in Germany/Austria/Switzerland and European and American partners to deliver comprehensive communications solutions.