Jan 31, 2024
 Tilo Bonow, Stefanie Söhnchen, Daniela Harzer (© Robert Lehmann)
Tilo Bonow, Stefanie Söhnchen, Daniela Harzer (© Robert Lehmann)

PIABO forms a new strategy team under the leadership of Stefanie Söhnchen, Vice President Strategy / Lead Digital

Berlin, January 16th. PIABO Communications, the leading European communication platform in the digital and tech sector, announces a significant expansion of its strategic direction: A newly formed strategy team, led by Stefanie Söhnchen, Vice President Strategy / Lead Digital, has commenced its work. In this new key position, Söhnchen leverages her extensive expertise to strengthen and significantly expand PIABO's client portfolio through data-driven and integrated communication strategies.

Strategic development in a complex communication world The increasing complexity of the communication landscape and the correspondingly changing role of communication consultants necessitate a strategic approach that goes beyond the traditional silos of PR, marketing, and digital. Therefore, PIABO Communications has assembled a specialized strategy team that unites communication and digital strategists as well as data specialists. The resulting integrated communication strategy seamlessly links all communication channels to reach target audiences more effectively and efficiently.

Holistic approaches for client needs and business success Through the close collaboration of the strategy team with experts from the various thematic units, PIABO now develops customized strategies and concepts tailored to the individual needs and goals of their (new) clients. After the strategy development phase, the concepts are handed over to the industry-specific units for technical and operational implementation. These strategies are not limited to message delivery but are based on data analysis and a comprehensive strategic orientation – always with the clear goal of achieving KPIs.

Efficient communication in an ever-changing digital landscape By integrating both data analyses and digital strategy, as well as involving and interacting with various experts, PIABO is able to precisely determine and review the entire communication process to find out which messages, in what formats, and at what locations achieve the greatest success. All levels of communication – from social media, communication and PR to marketing – are seamlessly interconnected, simultaneously serving the audiences with a range of KPIs. This enables clients to achieve the best result for the best cost. "In an ever-changing digital landscape, communication must do more than just convey messages: It requires thinking in communicative ecosystems, where each channel plays its own important and unique role and the target audience(s) can be reached at all crucial touchpoints. Our newly created strategy department is at the heart of this change, ensuring that our clients are always one step ahead," says Tilo Bonow, founder and CEO of PIABO Communications.

The formation of the new strategy team under Söhnchen's leadership marks an important milestone in positioning PIABO as a full-service agency. Stefanie Söhnchen, Vice President Digital & Strategy: "Our decision to unite communication & PR, digital strategy, and data analysis in one department reflects our vision for the next chapter of PIABO: It's not just about telling stories, but bringing them to life through data and strategy."

We are happy to coordinate an interview with Stefanie Söhnchen and/or the management.

For more information or general inquiries, please feel free to contact us.

Press Contact:
PIABO Communications
Verena Laier, Corporate Communications Lead
Phone: +49 151 10405787