PIABO, the leading full-service communications partner for the digital economy, takes over the communications account of Google Germany effective February 1, 2023. The cooperation includes strategic and conceptual consulting as well as the implementation of communications in B2C, B2B and Corporate as well as for its subsidiary YouTube. 

"PIABO has excellent cross-industry communications expertise paired with proven digital competence," says Kay Oberbeck, Senior Director Communications & Public Affairs at Google Central Europe, adding: "PIABO and Google share a great enthusiasm for technology and innovation. We see a great cultural fit and are looking forward to a successful cooperation".

The common goal of the partnership is to support Google in all areas of external communications and to strengthen and expand existing relationships with media, opinion leaders, decision-makers and the public. The focus will be on integrated and creative campaigns for effective multi-channel communications tailored to target audiences' needs and requirements.

"The world's most innovative companies have relied on our expertise for nearly 20 years. With Google, we have attracted another strong partner committed to our platform philosophy," says Tilo Bonow, founder and CEO of PIABO. "This provides Google access to our full-service offering across all communication services including a reliable network in the relevant target groups.”

Marc-Pierre Hoeft, Vice President Client Relations at PIABO, is responsible for the account.