PIABO PR, Europe's leading full-service PR partner for the digital economy, is expanding its B2B technology expertise with Oliver Chudy as the new Unit Director. The experienced communications expert is now heading a unit for B2B technology for national and international digital champions.

Chudy has over 25 years of experience in international B2B and B2C communications and expertise in strategic conception, 360-degree communications, and brand building. He specializes in high-growth start-up communications, emerging technologies, mobility, and digital transformation.

Early in his career, he led 360-degree campaigns for world-renowned brands such as Nintendo, Samsung, MGM, and many more. In addition to his communications expertise, Chudy also brings leadership experience from renowned agencies as well as particularly strong digital skills. For example, he was Head of Content at Fielmann and a keynote speaker on content marketing topics for the B2B target group. His other main areas of expertise are employer branding as well as change and internal communication in medium-sized companies. He got started in this field by working at a Google agency in the specialist areas of cloud (Google Cloud) and mobility (Uber, Jump).

"I have always found digitization and technologies exciting in any form when they improve things. Optimization in processes, industries, and products fascinate me. Digital transformation in all areas such as company structures, productions, and their processes or even in the customer experience are topics that I would like to bundle in my unit. PIABO PR is the perfect place for such a unit. It brings everything with it in terms of knowledge, employees, competence, network, internationality, and dynamics in this field. My target areas for the B2B unit are two thematic complexes: Optimization of operational excellence, process optimization through digital transformation, software and cloud solutions as well as SaaS. Customer care as the currency of the future in brand loyalty is the second major complex. Important factors here are to show that new technologies such as AR and AI transform the user experience as well as customer excellence, thus reaching a new level of personalization," Oliver Chudy explains.

"With Oliver Chudy, a highly experienced communications specialist, PIABO continues to position itself in the areas of SaaS, User Experience, Customer Excellence, and Operational Excellence. With his passion for tech topics and an excellent network, Oliver brings the ideal prerequisites to drive innovation in the B2B tech sector," says Tilo Bonow, CEO of PIABO PR.