PIABO PR, the leading European communications expert for the digital economy, appoints Simone Krist as Executive Unit Director for Consumer Tech. The PR expert with over 20 years of industry experience is responsible for consulting well-known clients from the Mobility, Edutech, Foodtech, Traveltech, and Consumer Electronics sectors on the development of holistic communication strategies and the implementation of measurably successful brand and communication concepts. Her appointment is an important step in scaling PIABO's B2C expertise.

Krist, who joined PIABO in 2015, is responsible for the strategic positioning and further development of the B2C consulting business in her new position. The B2C segment has grown strongly at PIABO in recent years  and now includes over 30 customers from seven industries. With her team of 17 experts – and in close cooperation with the in-house digital communication team – Krist develops targeted, integrated, and data-based communication concepts for digital-first brands like Lieferando or tech unicorns like Omio and supports traditional companies like Brockhaus in their digital brand transformation. The unit's core competencies include cross-media and cross-channel PR, content and influencer campaigns as well as creative strategies and crisis communications.

“Due to the increasing segmentation of products and services, communication in the field of consumer technologies is becoming increasingly complex, presenting companies and brands with a multitude of challenges  to captivate their target groups. In order to create successful brands, it is ,therefore, necessary to continually find relevant hooks and channel-specific formats”, says Simone Krist, Executive Unit Director at PIABO. “However, our strength lies in the PIABO roots: Like no other agency, we have a unique understanding of both our clients' diverse target audiences and industries of the tech ecosystem. This enables us to create unique, comprehensive communication solutions for the B2C, B2B, and corporate markets. I'm looking forward to collaborating even more closely with all stakeholders on strategic and original 360-degree solutions for our client's growth objectives.” 

Daniela Harzer, Chief Operating Officer at PIABO: “PIABO stands for effective communication – and has successfully evolved from a PR agency with a digital focus to a 360° impact platform in the tech ecosystem. The appointment of Simone Krist as Executive Unit Director is emblematic of our transformation into a one-stop agency with cross-industry digital expertise. This has been, and continues to be, significantly driven by Simone – and her incredible team of consultants with diverse expertise and experiences.”

“By adapting our structures and services in an agile and customer and industry-centric way, we ensure that we are a reliable partner in times of change,” Harzer continued.