PIABO, Europe's leading PR agency for the digital economy, is now representing the vacation home booking portal Holidu in communications in its main market of Germany. The goals of the collaboration are to establish and strengthen the Holidu brand through creative storytelling and strategic positioning.

PIABO's task is to position Holidu even more strongly in B2C and business media through targeted communication: as the modern platform for the easy search and booking of the perfect vacation in a holiday home. In addition to B2C communications, the Berlin-based full-service PR agency will also handle corporate communications. With Holidu, PIABO is expanding its portfolio in the TravelTech sector. In addition to Holidu, the agency also counts the Berlin-based company Unicorn omio among its clients. 

Holidu is one of the fastest growing travel tech companies

The Holidu booking platform bundles over 15 million vacation accommodations worldwide on a single platform. Thanks to its smart solutions, Holidu is one of the fastest-growing travel tech companies in Europe. Since its founding in 2014, Holidu has become a leading booking portal for vacation homes and apartments, visited by more than 100 million travelers per year and currently represented in 22 European markets with localized domains. Investors also support the brand: Holidu has raised $120 million in venture capital to date. 

"The strong travel tech expertise of the PIABO team and their infectious storytelling approach fully convinced us. With PIABO, we have a strategic as well as a creative partner at our side who brings an incredible amount of experience in establishing brands. We are very much looking forward to working with PIABO," says Heike Müller, Team Lead PR at Holidu.