As a leading full-service agency for tech and innovation, PIABO is taking the next big step in Web 3.0. With an expanded team as well as an enlarged service portfolio, the agency now also communicates for clients in the areas of blockchain, cryptocurrencies, non-fungible tokens (NFT) and decentralized technologies.  

Since 2020, Paul Gärtner has bundled PIABO's expertise on decentralized technologies in the Web 3.0 Division. Now PIABO is strategically expanding the division. "We see the increasing need for good communication, especially for such complex topics as blockchain or the metaverse," explains Tilo Bonow, CEO and founder of PIABO. "By expanding our own division, we want to do our part for the development of the industry, because good and clear communication as well as clear positioning creates trust for the huge potential of the Web 3.0 economy," sums up the agency founder.

Expanded expertise in the team
Christoph Krösmann, who joined PIABO in March from Berlin-based B2B fintech Penta, expands the expertise in the Web 3.0 division with immediate effect. At Penta, he built up corporate communications and was responsible for PR work. Previously, he worked for more than seven years at the digital association Bitkom, most recently as press spokesman for the areas of cybersecurity, cloud and big data, and telecommunications. Christoph Krösmann studied at the universities of Münster and Cologne and holds a master's degree in political science and energy economics.

Communication products for the decentralized world
The web is on the threshold of a technological generation change: away from a few tech corporations to a web that is in the hands of the user. From PIABO's point of view, this paradigm shift leverages a wide variety of technologies that are also constantly creating new use cases. "The need for innovative relationship building solutions is enormous here," notes Paul Gärtner, head of the Web 3.0 Division: "However, public relations for Web 3.0 is facing new challenges: Communication is more decentralized, more private, more personal. In this phase of technological change, it is therefore important to build resilient communities. This is where active users act as multipliers."

Communication partners at the Web 3.0 hotspot Berlin
As one of the world's most important Web 3.0 hotspots, Berlin attracts first-class investors, founders and blockchain enthusiasts. Since the beginning of the crypto boom, PIABO has been doing educational work in this field - whether for international infrastructure projects like DFINITY and the xx network or trading platforms for cryptocurrencies like Etoro. Likewise, PIABO manages communications for specialized use cases such as Turbine Kreuzberg's decentralized electronic patient record. PIABO is also a strategic partner of the Berlin blockchain association BerChain.