Merck Merck

Merck is a leading science and technology company active in Healthcare, Life Science and Performance Materials. From developing precise genome editing technologies to discovering unique ways to treat diseases to providing applications for smart devices, Merck helps everywhere. The Merck Accelerator Program supports start-ups with the aim of entering into a partnership with them.

Task

  • PIABO provided PR support during the application phase for the 2020 Accelerator program. The aim of the collaboration was to increase the registration rate for the accelerator – through targeted storytelling about the advantages of the accelerator in German and international start-up and tech media.

Results

  • The Lead Digital Podcast with Michael Gamber, Head of Merck Innovation Center.

Measures

  • Media support for the launch of the application phase
  • Placement of C-level interviews in industry magazines
  • Placement of podcast interviews with the management of the Merck Innovation Center and the Merck Accelerator

Services

  • Media Relations
  • Corporate Communications
  • Storytelling
  • Editorial

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