Merck

Merck is a leading science and technology company operating in the fields of healthcare, life sciences, and performance materials. Merck is able to assist with everything from the development of precise genome editing technologies and the identification of unique ways to treat diseases, to the provision of applications for smart devices. The Merck Accelerator Program supports startups with the aim of entering into a partnership with them.

Tasks

PIABO supported the application phase for the 2020 Accelerator Program on the PR side. The aim of the collaboration was to increase the registration rate for the accelerator, with targeted storytelling about the advantages of the accelerator in German and international startup and tech media.

Results

The Lead Digital Podcast mit Michael Gamber, Head of Merck Innovation Center.

Measures

  • Media support for the launch of the application phase
  • Placement of interviews with C-level management in industry magazines
  • Placement of podcast interviews with the management of the Merck Innovation Center and the Merck Accelerator

Skills

  • Media Relations
  • Corporate Communications
  • Storytelling
  • Editorial Work

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