E-Commerce / Marketplaces E-Commerce / Marketplaces

More and more people are buying more and more products online. This is driven by technologies such as e-commerce software, credit card processing, and web analysis, which strive to improve the shopping experience for consumers. PIABO’s PR work is tailored to digital companies that develop e-commerce solutions. Together with its clients, this allows PIABO to achieve greater visibility in the target group, such as CIOs, CTOs, and IT management boards, and demonstrate sectoral competence. Popular means of promoting the personal branding of e-commerce managers include interviews with journalists operating in the sector, presentations at (virtual) events, and the exchange of ideas in podcasts.

Case Study


Shopify is the world's leading e-commerce platform for multichannel sales, offering numerous tools to build, grow, promote and manage a store of any size. Shopify's mission is to improve retail for everyone. In doing so, its products are designed for delivering reliability and creating a better shopping experience for consumers around the world. More than 1.7 million businesses in approximately 175 countries use Shopify.


We are responsible for shopify’s strategic media work in the German market, including CEO positioning


  • Publications in international business, e-commerce, tech, and supraregional media, including Manager Magazin, FAZ, c’t, W&V, Internet World Business, and Horizont
  • Appearances at conferences and on virtual panels


  • Positioning the CEO in top-tier media, including Manager Magazin, FAZ, and OMR Podcast
  • Positioning several spokespeople in e-commerce media and at industry events


  • PR
  • Events
  • Podcasts
  • Content Production
  • Media Relations

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