Berlin, May 27, 2025 – The growing dominance of AI-powered search engines is radically changing the rules of digital visibility. Where backlinks once reigned supreme, today’s answers are increasingly delivered directly by generative systems like ChatGPT, Gemini, and Perplexity. These tools determine which brands are even on the radar of their audiences – and that awareness directly influences decision-making: Nine out of ten B2B buyers are already using generative AI (Forrester 2024).
PIABO Communications, Germany’s leading communications agency for the world’s most innovative companies, is launching PIABO GEO – a new strategic offering that helps companies become visible in AI-generated answers as credible sources.
Beyond SEO: GEO ensures visibility where decisions are made
What is GEO? GEO stands for Generative Engine Optimization – the next evolution of traditional SEO, designed for a new era of digital search powered by AI engines.
“If you’re not showing up in AI-generated answers today, you’re losing the direct line to your customers at key moments of influence and purchasing,” says Tilo Bonow, Founder and CEO of PIABO Communications. “With PIABO GEO, we make brands visible exactly where relevance is created: in the answer box.”
PIABO itself is a pioneer in Europe, proactively addressing the shifting search landscape with tailored solutions for companies navigating this new digital reality.
Key Benefits of GEO at a Glance:
- Gain a competitive edge: GEO boosts visibility in AI search engines by 40% (GEO: Generative Engine Optimization, 2024).
- Drive lead generation: AI recommendations enhance reach and trust.
- Increase relevance among target groups: Position content exactly where users are searching.
- First mover advantage: Be a pioneer in a new communications frontier.
Trust beats keywords: Quality becomes visible
“AI doesn’t prioritize buzzwords – it prioritizes trustworthy sources with substance,” says Miriam Rönnau, Lead Data & Intelligence at PIABO Communications. “That’s why we support our clients with a comprehensive, end-to-end process – from AI visibility audits to implementation across owned, earned, and social media. All from a single source. That means: no outsourcing, no silos, no friction.”
PIABO as a partner in the transformation of digital visibility
With nearly 20 years of experience, PIABO Communications has supported brands like Google, GitHub, and Shopify through disruptive market shifts. Just recently, PIABO was once again ranked as the No. 1 tech agency in Germany in the 2025 Pfeffer PR ranking. In the age of generative AI, if you’re not cited as a source, you simply don’t exist.
Learn more at: geo.piabo.net
For interviews, expert articles, or statements on GEO methodology, feel free to contact us at any time.
Press contact:
PIABO Communications
Verena Laier
Corporate Communications Lead
Mail: verena.laier@piabo.net
Mobil: +49 151 1040 5787
