PIABO Expands Its Fintech Expertise: Lennard Behrens Appointed Practice Director
PIABO PR, the leading European full-service communications partner for the digital economy, welcomes Lennard Behrens to its Fintech Unit as Practice Director. The finance and real estate market expert will advise scale-ups from the fintech and proptech industries on the strategic planning and implementation of effective communication concepts and branding. PIABO is thus expanding its core competence in the growth segment of the financial industry and extending its cross-market and cross-channel service offering for new and existing customers.
The banking graduate's core skills include the development of communication strategies, especially in the areas of SaaS, payment, banking and investment. Thanks to his journalistic background in the startup ecosystem – including at Berlin Valley (today: Startup Insider) – and his work at Sparkassen-Finanzgruppe and Kreditanstalt für Wiederaufbau (KfW), Behrens has a comprehensive understanding of the industry and many years of consulting expertise.
“The time of blank checks for fintech companies is over. Especially in times of crisis, VCs take due diligence very seriously. A robust and trustworthy brand isan ever more important factor for successful financing rounds," says Lennard Behrens, Practice Director Fintech at PIABO and adds: "PIABO already offers its clients a high degree of accuracy in cross-media staging. I look forward to working with the PIABO team to strategically expand the Fintech practice and support companies in their long-term growth.”
Before joining PIABO, Lennard Behrens was responsible for the communication of the SaaS platform vermietet.de and the construction financing broker Baufi24 as Senior Communications Manager.
Daniela Harzer, Chief Operating Officer at PIABO: “Lennard Behrens has excellent industry knowledge and communication skills in the innovation areas of Fintech and Proptech. We are delighted to welcome an executive like him to our team. He will strengthen our industry expertise in terms of content and strategy. With him, we will be able to offer our clients even more tailored and effective 360-degree solutions in PR and brand development.”