News

12.07.2022
Tilo Bonow, founder & CEO of PIABO with Marc-Pierre Hoeft & Daniela Harzer, COO  (v. l. n. r.)  © Robert Lehmann
Tilo Bonow, founder & CEO of PIABO with Marc-Pierre Hoeft & Daniela Harzer, COO (v. l. n. r.) © Robert Lehmann

PIABO Creates new Management Position and Appoints Marc-Pierre Hoeft as Vice President Client Relations

PIABO PR, Agency of the Year DACH 2022 and leading European full-service communications partner for the digital economy, strengthens its management team and appoints Marc-Pierre Hoeft as the first Vice President in the company's history.

Prior to this, for four years, Hoeft managed PIABO's key accounts in the industry focus areas of Fintech, Proptech, Insurtech as well as Future of Work. In this newly created position, he will now focus on the growth potential of all of the agency's clients as well as the ongoing development of innovative products and services, as PIABO enters its next stage of growth. In his new role as Vice President Client Relations, Hoeft will assume a key position in expanding the communications agency's client-centric services and further advancing PIABO's positioning as a growth platform. 

Shaping the agency's profile as a growth partner comes at a time when the requirements placed on communications agencies are subject to fundamental change. Existing services such as PR, personal branding, IPO and digital communications require new expertise and structures within the agency, while new services will have to be developed and tested in terms of their effectiveness. This includes identifying growth potential that PIABO clients are able to leverage by using new platforms and tools, such as the Metaverse. It also includes creating prototypes of new communication products. Headed by Marc-Pierre Hoeft, these areas will be further expanded. 

“Having had leadership positions in client management, strategy and marketing, Marc-Pierre draws on many years of expertise, as well as creative ingenuity, to offer our clients – from high growth companies to international brands – customized solutions that will support each of their individual growth strategies ," says agency founder and CEO Tilo Bonow. 

“Establishing this new position once again highlights PIABO's clear vision when it comes to adapting and developing solutions and services to enable the world's most innovative companies to respond flexibly and dynamically to the communications needs of the future. I am very excited about taking the lead at PIABO with regard to these goals," comments Marc-Pierre on his new position.