Experts

Warum Newsjacking Teil jeder guten PR-Strategie sein sollte Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully “hijacking” news

Bitcoin, Ethereum, Dogecoin – everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses. We love our mission to educate! In this blog

Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization. The Digital Day on June 18 is the nationwide day of

A good corporate design says more than a thousand words. As communication experts, we transmit messages both through conceptual PR and through a strategically thought-out appearance for a professional corporate identity (CI).  A confident appearance in the corporate image of a company is

Digital currencies on analog pages Last year, Lukas Fiedler launched the first printed magazine on the thematic cosmos surrounding blockchain, DeFi and cryptocurrencies – pretty much the most digital trends of our time, by the way – in newsagents. Now the second issue

Today is World Environment Day. The day, which was established by the United Nations Environment Programme (UNEP) on June 5th, 1972, is becoming increasingly relevant. After all, protecting the environment and climate are among our most important tasks today. Green technologies are helping

Every year we waste 1.6 billion tonnes of food worldwide – at the same time 25 million people starve to death and another billion are undernourished. Yet, in this equation, no one really needs to starve. In other words, every starving person is

A former future project has turned into reality much faster than expected: The Fourth Industrial Revolution (or Industry 4.0) continues to shape industrial manufacturing. The term Industry 4.0 refers to central technologies connecting machines, processes and organizations via internet on a global scale

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life. However, as much as it helps us in many areas of life and, above

Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW – University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in