Experts

13.04.2022
von PIABO

Industry 4.0 – The most important topics and how to talk about them (part I)

Industry 4.0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution. But what exactly is it all about? Which terms are essential to know and where does

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08.04.2022
von PIABO

AI meets PR –– How artificial intelligence changes the character of public relations

Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers. Identifying topics, advising customers individually,

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07.03.2022
von PIABO

Non-Fungible Tokens: What are NFTs?

By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables. In

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16.02.2022
von cmanager1

38 journalists startups should know in 2022

PIABO PR compiles an annual list of editors for deutsche-startups.de who specialize in the startup and tech scene. In particular, journalists who primarily cover tech topics are named. The following list shows who are particularly relevant to this topic in 2022. As young,

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15.02.2022
von PIABO

HR tech companies to watch in 2022

More time to develop your employees, better and faster recruiting processes, plus streamlined payroll accounting – smart HR tech solutions can significantly simplify the day-to-day work of HR professionals. But which companies will make a particular mark on the scene in 2022? Fabian

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07.02.2022
von PIABO

A look into the crystal ball: social media trends in 2022

Which developments are in the pipeline for social media marketing? Which trends will come, which will pass, and what will remain consistent? For the Social Marketing Trends Report 2022 by the networkone and kurio, Lucas Florian, Unit Director Digital at PIABO, dared to take a look

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21.01.2022
von PIABO

Generation AI – How artificial intelligence is changing the way we think

The common narrative about a future with artificial intelligence is one of dehumanization. Of machines attacking our ethical beliefs, our moral principles and financial livelihoods. But there is another view of this future. Thoughts by Robert Thielicke. Learning from the past, envisioning the future

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12.11.2021
von PIABO

How to implement sustainability in companies – and communicate it authentically

The UN Climate Change Conference in Glasgow has once again brought it home to us with all its urgency: All forces in society must contribute to achieving the 1.5-degree target to mitigate the devastating effects of the climate crisis. One piece of good

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17.08.2021
von PIABO

Blockchain and fundraising: what are ICO, STO, IEO and IDO?

With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology. How do they work? And what differentiates them from the classic initial public offering? 

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20.07.2021
von PIABO

Blockchain PR: building trust in highly volatile markets

If you take a look at the crypto market from a little distance, you can imagine it like a big fair. A few roller coasters and many stalls, flashing lights and the smell of sweets filling the air, the shouts of the stall

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