More time to develop your employees, better and faster recruiting processes, plus streamlined payroll accounting – smart HR tech solutions can significantly simplify the day-to-day work of HR professionals. But which companies will make a particular mark on the scene in 2022? Fabian
A look into the crystal ball: social media trends in 2022
Which developments are in the pipeline for social media marketing? Which trends will come, which will pass, and what will remain consistent? For the Social Marketing Trends Report 2022 by the networkone and kurio, Lucas Florian, Unit Director Digital at PIABO, dared to take a look
Generation AI – How artificial intelligence is changing the way we think
The common narrative about a future with artificial intelligence is one of dehumanization. Of machines attacking our ethical beliefs, our moral principles and financial livelihoods. But there is another view of this future. Thoughts by Robert Thielicke. Learning from the past, envisioning the future
How to implement sustainability in companies – and communicate it authentically
The UN Climate Change Conference in Glasgow has once again brought it home to us with all its urgency: All forces in society must contribute to achieving the 1.5-degree target to mitigate the devastating effects of the climate crisis. One piece of good
Blockchain and fundraising: what are ICO, STO, IEO and IDO?
With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology. How do they work? And what differentiates them from the classic initial public offering?
Blockchain PR: building trust in highly volatile markets
If you take a look at the crypto market from a little distance, you can imagine it like a big fair. A few roller coasters and many stalls, flashing lights and the smell of sweets filling the air, the shouts of the stall
Why newsjacking should be part of any good PR strategy
Warum Newsjacking Teil jeder guten PR-Strategie sein sollte Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully “hijacking” news
Crypto glossary – the most important terms related to cryptocurrencies and blockchain
Bitcoin, Ethereum, Dogecoin – everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses. We love our mission to educate! In this blog
Professional live streaming, breakthrough technologies and e-sports: PIABO PR presents visionary companies
Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization. The Digital Day on June 18 is the nationwide day of
High quality design says more than 1000 words – The new redesign of SPRK.global
A good corporate design says more than a thousand words. As communication experts, we transmit messages both through conceptual PR and through a strategically thought-out appearance for a professional corporate identity (CI). A confident appearance in the corporate image of a company is
