Experts

17.10.2022
von Philipp Plum

Identity & Access Management – What it is and why it is crucial for companies cyber security

Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack. In this article, Philipp Plum, Senior Communications Consultant at PIABO,

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29.09.2022
von Eva Kütscher

TravelTech: Travel Communication for Tomorrow

Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities

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26.09.2022
von Hellen Hohoff

Venture Capital: How will the next generation of VCs invest?

Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young

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21.09.2022
von Julia Loeser

The Metaverse: Status Quo and Opportunities for B2B Companies

Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise. After Christopher Klee’s

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23.08.2022
von Sybille Zimmermann

Industry 4.0 – The most important topics and how to talk about them (Part 2)

The smart factory as an autonomous production facility is the declared goal of Industry 4.0 – an intelligent connection of plants and machines that will function largely independently of human employees in the future. How can this theme be optimally utilized for PR

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18.08.2022
von Christopher Klee

Metaverse in Communication: Customer Engagement 3.0

We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the

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03.08.2022
von Hauke Gierow

Safety first: What role does communication play in cyber security?

Cyber security is considered a complex technical issue that requires computer scientists, programmers and forensic experts. And although all these people undoubtedly have their place in this area, there is another important group: communicators. In this article, our Practice Director Hauke Gierow explains

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27.07.2022
von PIABO

Blockchain Companies to Watch Out for

Blockchain is here to stay. So it is hardly surprising that there are more and more startups and companies developing Blockchain-based applications and solutions. In this article, we have collected 10 Blockchain companies from the German-speaking economic area with innovative ideas whose development should

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21.07.2022
von Maria Samos Sanchez

The holy Grail of communication: the crisis!

Crises are the source of news and, above all, fulfill the relevance criteria for journalists, because they represent a disruption in everyday life. In this blog post, our Head of Corporate Communications, Maria Samos, describes how to deal with crises properly, what challenges

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07.07.2022
von PIABO

t3n Startup-Guide: Startup Tips and Toolkit for (Female) Founders

On Monday, the Startup-Guide by t3n and MediaLab Bayern was published containing insider tips and a wide range of knowledge about startups. Our communication specialists Stephanie Stein and Timotée Gbaguidi are part of the authors group for the guides’ special part of winning series

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