Experts

Cyber security is considered a complex technical issue that requires computer scientists, programmers and forensic experts. And although all these people undoubtedly have their place in this area, there is another important group: communicators. In this article, our Practice Director Hauke Gierow explains

Blockchain is here to stay. So it is hardly surprising that there are more and more startups and companies developing Blockchain-based applications and solutions. In this article, we have collected 10 Blockchain companies from the German-speaking economic area with innovative ideas whose development should

Crises are the source of news and, above all, fulfill the relevance criteria for journalists, because they represent a disruption in everyday life. In this blog post, our Head of Corporate Communications, Maria Samos, describes how to deal with crises properly, what challenges

On Monday, the Startup-Guide by t3n and MediaLab Bayern was published containing insider tips and a wide range of knowledge about startups. Our communication specialists Stephanie Stein and Timotée Gbaguidi are part of the authors group for the guides’ special part of winning series

The Pride Month is almost over. And while numerous companies in Germany and around the world are switching their social media logos from rainbow colors back to their standard look, we would like to discuss the topic of pinkwashing in this blog. What

Virtual reality is not a new technology, but has been used by many for years. Nevertheless, VR applications are considered a gimmick by many, and only gradually is the full potential of the innovative technology becoming clear. Karl Schmidt-Rhaesa presents four cases to

The topic of mental health has rightly gained a lot of attention in recent years and there is an urgent need for rethinking. What can employers do and what are we doing at PIABO to strengthen the mental health of our employees? Our

Stress is omnipresent in our society and so are tips and tricks to become more resilient. In the end, everyone has to find out for themselves what actually helps. One group of people from whom you can learn a lot are athletes. Our

NFTs are very popular in 2022 and some companies are already using them in their marketing strategies.  Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That’s because more and more

In our “5 questions with…” section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for