The Pride Month is almost over. And while numerous companies in Germany and around the world are switching their social media logos from rainbow colors back to their standard look, we would like to discuss the topic of pinkwashing in this blog. What
Virtual Reality – gimmick or revolutionary technology?
Virtual reality is not a new technology, but has been used by many for years. Nevertheless, VR applications are considered a gimmick by many, and only gradually is the full potential of the innovative technology becoming clear. Karl Schmidt-Rhaesa presents four cases to
Mental Health Awareness Month – How we strengthen our employees’ mental health
The topic of mental health has rightly gained a lot of attention in recent years and there is an urgent need for rethinking. What can employers do and what are we doing at PIABO to strengthen the mental health of our employees? Our
Reconciling work and sports – How do we become more resilient?
Stress is omnipresent in our society and so are tips and tricks to become more resilient. In the end, everyone has to find out for themselves what actually helps. One group of people from whom you can learn a lot are athletes. Our
NFTs – Are they becoming as relevant for marketing and communication as social media?
NFTs are very popular in 2022 and some companies are already using them in their marketing strategies. Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That’s because more and more
Let’s talk about… brainstorming culture & creativity in PR
In our “5 questions with…” section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for
Industry 4.0 – The most important topics and how to talk about them (part I)
Industry 4.0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution. But what exactly is it all about? Which terms are essential to know and where does
AI meets PR –– How artificial intelligence changes the character of public relations
Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers. Identifying topics, advising customers individually,
By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables. In
PIABO PR compiles an annual list of editors for deutsche-startups.de who specialize in the startup and tech scene. In particular, journalists who primarily cover tech topics are named. The following list shows who are particularly relevant to this topic in 2022. As young,
