May 8, 2023
Kirsten Kurze, Practice Director Mobility
Kirsten Kurze, Practice Director Mobility

PIABO Communications launches new Mobility Practice headed by Kirsten Kurze

PIABO Communications, Europe's leading full-service communications partner for the digital economy, is expanding its mobility expertise. Kirsten Kurze has joined the company as Practice Director Mobility. The experienced communications expert is now responsible for strategic and digital consulting and campaign planning for companies and players in the mobility industry.

PIABO as a strong partner in the field of mobility 
With the new Mobility Practice headed by Kirsten Kurze, PIABO is responding to the ever-growing mobility sector: the focus is on MaaS Mobility-as-a-Service, urban mobility, V2X communication and on-demand mobility.  Current clients from the mobility sector include used car platform heycar, electric two-wheeler manufacturer NIU and Upway, the e-bike refurbishment specialist.

PIABO is a one-stop agency for the communication of any company with mobility solutions and products. The Greentech & Sustainability unit, founded in 2020 and headed by Andreas Krönke and Lara Schermer, has been expanded to become the leading address for green technology communication - with a strong focus on mobility - in Europe. The focus is on charging infrastructure, energy conversion and storage technologies. 

Thinking mobility holistically 
The mobility of the future will be networked, autonomous and resource-efficient.  New technologies will enable efficient and intelligent solutions. "But that is not enough. We need to think about mobility holistically, breaking down silos and setting common standards. Users need solutions that are easy to use, adapt flexibly to their everyday lives and are tailored to their lifestyles," says Kirsten Kurze, Practice Director Mobility at PIABO. "But leaving the familiar always means convincing people. This is where we want to support our customers.

Daniela Harzer, Chief Operating Officer at PIABO, explains: "With the Mobility Practice, we are setting a further focus in a strongly growing market and bundling our activities in a new competence team." She adds: "Kirsten Kurze has first-hand knowledge of the needs of the mobility industry. We are delighted to have gained an excellent and experienced manager in her".

Kirsten Kurze has been responsible for projects on behalf of Audi, BMW and Porsche. She has developed effective communication solutions for technology companies such as Samsung, Microsoft and Dropbox. In addition to a comprehensive understanding of the industry for innovative mobility solutions and future-oriented business models for connected mobility systems, she has many years of consulting experience: Before joining PIABO, Kirsten Kurze spent the last twelve years working in consulting, mainly on the agency side. Most recently, she expanded her expertise as a unit leader in content marketing. As a former sports journalist, she brings journalistic know-how from ZDF and dpa-infocom.

Her core competencies include the development of holistic communication concepts, brand positioning and the integration of successful content marketing campaigns. She will also bring this vision for relevant topics that move the mobility and communications industry to PIABO. In addition, she will expand the interfaces to the greentech, deeptech, security and digital experts within the agency network.