PIABO adds to Management Board by appointing top expert Stefanie Söhnchen as Vice President Digital
PIABO Communications, Europe’s leading communications platform for the digital industry and Agency of the Year 2022 DACH, is expanding its management team. With Stefanie Söhnchen, Vice President Digital, PIABO gains a sought-after digital & social media expert. She has built up her expert status in the digital field through extensive experience in corporations, start-ups and in agencies. This has also made her an outstanding strategist. Her appointment is an important step in the expansion of PIABOs digital platform.
A journalist by training, Stefanie is now responsible for the strategic and operational direction of the agency's digital division. She will also develop individual, integrated and data-based communication concepts for digital consulting and campaign planning for fast-growing companies, international brands, corporations and medium-sized businesses.
"My goal is the combination of digital and PR potential. In this way, we create integrated communication with different tools that can be used accordingly," says Stefanie Söhnchen. "In order to achieve the greatest possible return on investment, digital communication must be used as efficiently as possible within the framework of the objective. The key to success is a strategic approach based on data. Because: Data matters," says the experienced strategist and digital content expert.
Daniela Harzer, Chief Operating Officer at PIABO: "We are a 360° impact platform in the tech ecosystem. Appointing Stefanie as Vice President Digital underlines our transformation into a one-stop agency with cross-industry digital expertise. A transformation which will be driven and manifested by Stefanie. We are delighted that Stefanie is now part of the team”.
Before joining PIABO Communications, Stefanie was VP Digital Strategy at FleishmanHillard, Germany. She was responsible for the agency's digital strategy, advisingclients on B2B and B2C communication in the digital space. Other positions include innogy's consulting subsidiary, where she led global marketing, Car2go Group, where she was Global Head of Social Media & Marketing Partnerships, and Daimler Mobility Services' communications & brand management team.
Stefanie believes in co-creation, a form of collaboration in which customers are actively involved in the process. She has completed a coaching training in personal branding and has a journalistic approach to her work, having completed an internship at the Konrad Adenauer Foundation.
"Stefanie is one of the top experts in the digital business and we are delighted that she will now be driving our business and growth objectives as part of the management board," says Tilo Bonow, founder and CEO of PIABO Communications. "Her digital expertise and great passion for 360° communications is an excellent asset for our clients, but also for the entire team!"
The following are part of the board of directors of PIABO Communications: Tilo Bonow, Daniela Harzer, Marc-Pierre Hoeft, Stefanie Söhnchen, Andreas Krönke, Maria Urban and Steffen Beck.