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More than half of website visits result from organic searches. Consequently , this means that companies that do not implement SEO measures on their website lose more than 50% of potential leads – and thus also potential applicants. Fortunately, it is never too

As big as the hype around the Metaverse was in 2021, it died down just as quickly. Still, the topic is far from over. The Metaverse’s current status was presented and discussed by Thomas Riedel – host of the “Metaverse-Podcast” – at the

PIABO PR, the leading European communications expert for the digital economy, appoints Simone Krist as Executive Unit Director for Consumer Tech. The PR expert with over 20 years of industry experience is responsible for consulting well-known clients from the Mobility, Edutech, Foodtech, Traveltech,

The world is in a state of upheaval. It is in crisis. Climate crisis, energy crisis, inflation – and the pandemic just recently officially ended. We seem to be slipping from one crisis to the next. But there are pioneers who are paving

Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products. Why

PIABO PR, the leading European full-service communications partner for the digital economy, welcomes Lennard Behrens to its Fintech Unit as  Practice Director. The finance and real estate market expert will advise  scale-ups from the fintech and proptech industries on the strategic planning and

Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack. In this article, Philipp Plum, Senior Communications Consultant at PIABO,

Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities

Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young

Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise. After Christopher Klee’s