Blog

What a week! A lot happened during the first-ever PIABO Brand Week in the agency’s 16-year history. From Q&A sessions and Diversity Talks, Unit Events, and Fuck-Up Nights to our big PIABO Summer Party 2022 – the week was all about getting to

Different preferences, motivations and ideas make us unique personalities. Those who know their own preferences and needs as well as those of their colleagues can better respond to their counterparts. In this blog, our Unit Director Ulrike Grandi-Haferstroh and our Head of People

Branding may be a century old, but at no time has it changed as much as it has in the last decade. Above all, this has led to agencies having to think more and more about the “why” of a brand. It is

The smart factory as an autonomous production facility is the declared goal of Industry 4.0 – an intelligent connection of plants and machines that will function largely independently of human employees in the future. How can this theme be optimally utilized for PR

We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the

In our “5 questions with…” section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR. Today: Stefanie Künstner, Communications Director and Account Management expert.  1. Steffi, why don’t you take us on a tour of your

From September 12 to 19, the Berlin Blockchain Week 2022 will showcase blockchain as the technology of the future. The emphasis won’t be on the share prices of Bitcoin and the like, but on providing first-hand blockchain know-how. In numerous talks, conferences and

Cyber security is considered a complex technical issue that requires computer scientists, programmers and forensic experts. And although all these people undoubtedly have their place in this area, there is another important group: communicators. In this article, our Practice Director Hauke Gierow explains

Blockchain is here to stay. So it is hardly surprising that there are more and more startups and companies developing Blockchain-based applications and solutions. In this article, we have collected 10 Blockchain companies from the German-speaking economic area with innovative ideas whose development should

Crises are the source of news and, above all, fulfill the relevance criteria for journalists, because they represent a disruption in everyday life. In this blog post, our Head of Corporate Communications, Maria Samos, describes how to deal with crises properly, what challenges