Blog

29.06.2022
von Nicolas Kollat

Pride Marketing – How to Avoid Pinkwashing

The Pride Month is almost over. And while numerous companies in Germany and around the world are switching their social media logos from rainbow colors back to their standard look, we would like to discuss the topic of pinkwashing in this blog. What

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28.06.2022
von PIABO

Let’s talk about… Apprenticeship at PIABO

In our “5 questions with…” section, we regularly introduce you to our PIABO colleagues. Today: Nico Wilczek, trainee in office management at PIABO. Nico is PIABO’s very first trainee and talks about his training and what he would do as CEO for a

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15.06.2022
von PIABO

Let’s talk about…Corporate Social Media & Pinkwashing

In our “5 questions with…” section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Nicolas Kollat, responsible for our social media channels and developer of the “Let’s talk about…” format. We talk to him about

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08.06.2022
von Karl Schmidt-Rhaesa

Virtual Reality – gimmick or revolutionary technology?

Virtual reality is not a new technology, but has been used by many for years. Nevertheless, VR applications are considered a gimmick by many, and only gradually is the full potential of the innovative technology becoming clear. Karl Schmidt-Rhaesa presents four cases to

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02.06.2022
von PIABO

Let’s talk about… gender-sensitive language & diversity in the workplace

In our “5 questions with…” section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Stephanie Stein, Senior Communications Consultant in our new B2B Technology Unit. Among other things, she is known for her

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24.05.2022
von Marie-Kristin Barkei

Mental Health Awareness Month – How we strengthen our employees’ mental health

The topic of mental health has rightly gained a lot of attention in recent years and there is an urgent need for rethinking. What can employers do and what are we doing at PIABO to strengthen the mental health of our employees? Our

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20.05.2022
von Sina John

Reconciling work and sports – How do we become more resilient?

Stress is omnipresent in our society and so are tips and tricks to become more resilient. In the end, everyone has to find out for themselves what actually helps. One group of people from whom you can learn a lot are athletes. Our

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17.05.2022
von cmanager1

SpaceTech: The Conquest of Space – Made in Germany

To infinity and beyond. This is the dream many companies in the spacetech sector pursue. Yet the industry has changed dramatically since its beginnings. Fasten your seatbelts, because Julia Tenner, Unit Director at PIABO, takes us on the ultimate spacetech journey.  The status

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08.05.2022
von PIABO

Mother’s Day 2022 – How we create a family-friendly corporate culture

Today is Mother’s Day. We want to use this special day as an opportunity to celebrate the many mothers at PIABO. How do they balance family and career? How do handovers work when starting parental leave? And what advice would our PIABO Moms

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28.04.2022
von PIABO

NFTs – Are they becoming as relevant for marketing and communication as social media?

NFTs are very popular in 2022 and some companies are already using them in their marketing strategies.  Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That’s because more and more

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