Blog

Mar 25, 2021
von PIABO PR

Keeping The Team Spirit Alive

The less physical contact there is, the more creative the methods for maintaining and strengthening the team spirit must become. Especially when the team is constantly growing, strengthening the corporate culture is extremely important.

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Mar 16, 2021
von PIABO PR

Remote Work: PIABO launches hub concept

PIABO PR, Europe's leading full-service communication partner for the digital economy, offers an agile remote infrastructure.

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Feb 24, 2021
von PIABO PR

Human resources go digital: 5 HR tech trends to look out for in 2021

If the Covid 19 pandemic has shown companies one thing, it is that HR departments play a crucial role in mastering crises.

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Feb 18, 2021
von PIABO PR

The age of MusicTech is just getting started

Music is as much a part of human identity as our own fingerprint. It has evolved and formed with us in the course of time – now entering the digital age.

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Feb 15, 2021
von PIABO PR

PIABO Newbies: The Team Continues To Grow

New situations come with new possibilities, we are starting out strong in 2021: Despite new challenges due to the pandemic and its consequences, many companies were able to strengthen their efforts in their digital transformation in various areas.

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Jan 4, 2021
von PIABO PR

Future Health: The biggest Trends in 2021

Covid-19 has changed the health system, but the upheaval goes much deeper than mere digitisation, telemedicine or the electronic exchange of patient records. The entire health system will tick differently after the crisis than before – from the clinic director down to the patient.

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Dec 22, 2020
von PIABO PR

Creating trust, building knowledge, winning customers: Communication for AI companies

Smooth translations, image recognition and intelligent chatbots are only a few examples of numerous exciting applications based on Artificial Intelligence (AI) which make our everyday and working life more comfortable, safer or more efficient.

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Dec 2, 2020
von PIABO PR

The "Throwaway Society": Alexander Piutti, CEO of SPRK.global, Develops A Solution for Food Redistribution

Every year we waste 1. 6 billion tonnes of food worldwide – at the same time 25 million people starve to death and another billion are undernourished. Yet, in this equation, no one really needs to starve.

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Nov 25, 2020
von PIABO PR

Inside PIABO: Dominik Kratzenberg about close costumer ties and the innovative minds shaping our future

Dominik Kratzenberg always has a friendly smile on his face, is a real team player and creative mind, who values a good and above all cooperative customer relationship. He has accompanied many of his clients for several years, growing into an excellently coordinated team – trusted partners.

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Nov 24, 2020
von PIABO PR

Smart machines: Eva Schönleitner, CEO of crate.io, about the revolution in the industrial development

A former future project has turned into reality much faster than expected: The Fourth Industrial Revolution (or Industry 4. 0) continues to shape industrial manufacturing. The term Industry 4.

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Nov 9, 2020
von PIABO PR

MIT Technology Review Editor-in-Chief Robert Thielicke establishes Healthtech Unit at PIABO PR

PIABO PR, Germany's leading full-service PR partner for the digital industry, expands its health and biotech expertise with Robert Thielicke as new Unit Director.

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Oct 30, 2020
von PIABO PR

Blockchain and Crypto: The 7 Must-Know Media for Good Crypto News

The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents an increase of 13%.

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Oct 20, 2020
von STEFAN HÖVEL

How Direct Brands Steal The Show From Established Brands ... And Also Growth (part 2)

Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as "fresh" and not as "digital" as Tesla.

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Oct 8, 2020
von PIABO PR

Inside PIABO: Katharina Hein on the multiplicity of Tech-PR, her position as team ambassador and PIABO's new home

In our new blog series "Our longest serving employees'' we introduce you to Katharina Hein. She is Communications Director and has been a permanent member of the PIABO team since 2016.

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Oct 3, 2020
von PIABO PR

Inside PIABO: Simone Krist on team success, corporate culture and the pioneering spirit

For our blog series called "our longest-serving employees" we spoke to Simone Krist, Unit Director B2C, about her role as a manager at PIABO.

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Sep 15, 2020
von PIABO PR

These Are The Most Important Media For Blockchain And Crypto In Germany

The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts.

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Aug 27, 2020
von PIABO PR

The Magic of Data: Best Cases for Data-driven Storytelling (Part 2)

Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory.

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Aug 21, 2020
von PIABO PR

How does an AI judge – and who's responsible for it anyway?

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life.

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Aug 18, 2020
von PIABO PR

The Phenomenon Of Direct Brands – Are These Only Start-ups Or Much More?

According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i. e. D2C. The distribution channel is always online first.

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Aug 17, 2020
von PIABO PR

Introducing our PIABO Newbies

Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means for many.

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Aug 5, 2020
von PIABO PR

The Magic Of Data: Data-driven Storytelling For Companies (Part 1)

"Data is King"! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and protection of data.

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Jul 21, 2020
von PIABO PR

Green start-ups transforming our economy

Recent climate research presents dramatic findings that are making serious calls for moving away from a purely profit-oriented economy.

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Jun 26, 2020
von PIABO PR

Inside PIABO: Caroline Jechow on Working With Future Leaders

We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and software sectors.

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Jun 23, 2020
von PIABO PR

Our PIABO Charity Project: How the Digital Career Institute Trains Talents For The IT Industry

The tech sector is considered one of the most important future fields in Germany – many companies are desperately looking for qualified software developers. Although many people from different backgrounds are looking for jobs, companies have great difficulty finding the right talent and filling the vacancies.

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Jun 18, 2020
von PIABO PR

Prof. Dr. Maren Urner On The Impact Of Mass Media In Times Of Corona

Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW - University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in the German-speaking world.

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Jun 17, 2020
von PIABO PR

Raising Flags, Celebrating Diversity!

For more than 50 years now, in June and July the LGBTQ+ community worldwide publicly celebrates PRIDE in the form of parades, protests and parties with shimmering flags, colorful costumes and loud music.

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Jun 10, 2020
von PIABO PR

From Fridays for Future to TikTok: PR work with Generation Z

#OKBoomer, VSCO Girl, cringe and lit – if these terms don't mean anything to you, you are not speaking the language of the so-called Generation Z. The under-25 year olds are an enormously important target group for many companies and brands and present new challenges to traditional PR work.

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Jun 4, 2020
von PIABO PR

PIABO supports aid projects in the fight against Corona

Let’s remember the beginning of the Corona pandemic when the virus quickly spread in Germany. To counteract its rapid spread, strict protective measures were introduced and hygiene regulations were made more stringent. Nevertheless, protective clothing for hospital and nursing staff was missing, among other things.

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May 29, 2020
von PIABO PR

How Digital Health Will Improve Out Future

Stephanie Kaiser is co-founder and managing director of the digital health platform Heartbeat Labs and is a member of the digital council that advises the German government on digitalization issues.

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May 20, 2020
von PIABO PR

Inside PIABO: Fabian Zeitler about zeitgeist and the tech scene, PIABO's rapid growth and high-quality standards

Fabian was born in Berlin and is a permanent member of the PIABO team since May 2014. As Senior Communications Director he is mainly responsible for B2B topics such as SaaS or Corporate Financing.

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May 14, 2020
von PIABO PR

The New Normality: How to Re-strategize Content

The pandemic has taken all of us by surprise and created massive changes in our everyday reality - from how we work and communicate, to how and what we buy.

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Apr 7, 2020
von PIABO PR

Inside PIABO: Julia Tenner about PIABO's tech focus and team culture

Do you wonder what it’s like to work at PIABO and grow with the company? In this blog series, once a month, we introduce you to one of our twelve longest serving employees.  

Today you will get to know Julia.

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Mar 13, 2020
von PIABO PR

Greentech events 2020: The perfect events for those interested in impact and sustainability

With the Fridays for Future movement providing a rallying cry to politicians to do more to protect the climate, more and more companies and young founders are adapting to the growing desire for socially and ecologically sustainable products and services.

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Mar 9, 2020
von PIABO PR

Inside PIABO: Andreas Krönke about personal career development, diverse clients and his love for sustainability

Do you wonder what it is like to work at PIABO and grow with the company? In our new monthly series we will introduce you to our twelve longest serving employees.

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Feb 20, 2020
von PIABO PR

Save The Date: Third Berlin Blockchain Week with an exciting program in 2020

From September 8 to 16, the Berlin Blockchain Week is going into the next round with a diverse and exciting program. For the third time, the annual event will be organized by the Berlin Blockchain community as a truly decentralized event with different event organizers collaborating.

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Feb 4, 2020
von PIABO PR

SEO loves PR

Keyword density, do-follow links, alternative texts and crawlers. Anyone who listens to a lecture on search engine optimization (SEO) is tempted to leave the room if he/she is not involved in the topic. That's how intimidating the technical language is at first glance.

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