The less physical contact there is, the more creative the methods for maintaining and strengthening the team spirit must become. Especially when the team is constantly growing, strengthening the corporate culture is extremely important.
New situations come with new possibilities, we are starting out strong in 2021: Despite new challenges due to the pandemic and its consequences, many companies were able to strengthen their efforts in their digital transformation in various areas.
Covid-19 has changed the health system, but the upheaval goes much deeper than mere digitisation, telemedicine or the electronic exchange of patient records. The entire health system will tick differently after the crisis than before – from the clinic director down to the patient.
Creating trust, building knowledge, winning customers: Communication for AI companies
Smooth translations, image recognition and intelligent chatbots are only a few examples of numerous exciting applications based on Artificial Intelligence (AI) which make our everyday and working life more comfortable, safer or more efficient.
The "Throwaway Society": Alexander Piutti, CEO of SPRK.global, Develops A Solution for Food Redistribution
Every year we waste 1. 6 billion tonnes of food worldwide – at the same time 25 million people starve to death and another billion are undernourished. Yet, in this equation, no one really needs to starve.
Inside PIABO: Dominik Kratzenberg about close costumer ties and the innovative minds shaping our future
Dominik Kratzenberg always has a friendly smile on his face, is a real team player and creative mind, who values a good and above all cooperative customer relationship. He has accompanied many of his clients for several years, growing into an excellently coordinated team – trusted partners.
Blockchain and Crypto: The 7 Must-Know Media for Good Crypto News
The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents an increase of 13%.
These Are The Most Important Media For Blockchain And Crypto In Germany
The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts.
The Magic of Data: Best Cases for Data-driven Storytelling (Part 2)
Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory.
How does an AI judge – and who's responsible for it anyway?
With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life.
The Phenomenon Of Direct Brands – Are These Only Start-ups Or Much More?
According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i. e. D2C. The distribution channel is always online first.
Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means for many.
The Magic Of Data: Data-driven Storytelling For Companies (Part 1)
"Data is King"! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and protection of data.
Inside PIABO: Caroline Jechow on Working With Future Leaders
We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and software sectors.
Our PIABO Charity Project: How the Digital Career Institute Trains Talents For The IT Industry
The tech sector is considered one of the most important future fields in Germany – many companies are desperately looking for qualified software developers. Although many people from different backgrounds are looking for jobs, companies have great difficulty finding the right talent and filling the vacancies.
Prof. Dr. Maren Urner On The Impact Of Mass Media In Times Of Corona
Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW - University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in the German-speaking world.
For more than 50 years now, in June and July the LGBTQ+ community worldwide publicly celebrates PRIDE in the form of parades, protests and parties with shimmering flags, colorful costumes and loud music.
From Fridays for Future to TikTok: PR work with Generation Z
#OKBoomer, VSCO Girl, cringe and lit – if these terms don't mean anything to you, you are not speaking the language of the so-called Generation Z. The under-25 year olds are an enormously important target group for many companies and brands and present new challenges to traditional PR work.
PIABO supports aid projects in the fight against Corona
Let’s remember the beginning of the Corona pandemic when the virus quickly spread in Germany. To counteract its rapid spread, strict protective measures were introduced and hygiene regulations were made more stringent. Nevertheless, protective clothing for hospital and nursing staff was missing, among other things.
Greentech events 2020: The perfect events for those interested in impact and sustainability
With the Fridays for Future movement providing a rallying cry to politicians to do more to protect the climate, more and more companies and young founders are adapting to the growing desire for socially and ecologically sustainable products and services.
Save The Date: Third Berlin Blockchain Week with an exciting program in 2020
From September 8 to 16, the Berlin Blockchain Week is going into the next round with a diverse and exciting program. For the third time, the annual event will be organized by the Berlin Blockchain community as a truly decentralized event with different event organizers collaborating.
Keyword density, do-follow links, alternative texts and crawlers. Anyone who listens to a lecture on search engine optimization (SEO) is tempted to leave the room if he/she is not involved in the topic. That's how intimidating the technical language is at first glance.