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Creator Economy 101: How to use influencers in your communications strategy
Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products.
Identity & Access Management – What it is and why it is crucial for companies cyber security
Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack.
Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities for travel tech start-ups.
Venture Capital: How will the next generation of VCs invest?
Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young employees in venture capital companies, it quickly becomes evident that the future venture capital experts are primarily value-oriented.
The Metaverse: Status Quo and Opportunities for B2B Companies
Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise.
