Blog

Sep 1, 2022
von Ulrike Grandi-Haferstroh, Juliane Seack

Inside PIABO – How different personalities make us grow stronger together

Different preferences, motivations and ideas make us unique personalities. Those who know their own preferences and needs as well as those of their colleagues can better respond to their counterparts.

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Aug 26, 2022
von Maria Samos Sanchez

What will the agency of the future look like?

Branding may be a century old, but at no time has it changed as much as it has in the last decade. Above all, this has led to agencies having to think more and more about the "why" of a brand. It is no longer just about putting the product or the service in the foreground - especially not in times when quality is becoming ever more equal.

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Aug 23, 2022
von Sybille Zimmermann

Industry 4.0 - The most important topics and how to talk about them (Part 2)

The smart factory as an autonomous production facility is the declared goal of Industry 4. 0 - an intelligent connection of plants and machines that will function largely independently of human employees in the future.

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Aug 18, 2022
von Christopher Klee

Metaverse in Communication: Customer Engagement 3.0

We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the rebranding of Facebook as "Meta.

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Aug 3, 2022
von Hauke Gierow

Safety first: What role does communication play in cyber security?

Cyber security is considered a complex technical issue that requires computer scientists, programmers and forensic experts. And although all these people undoubtedly have their place in this area, there is another important group: communicators.

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