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Generation AI – How artificial intelligence is changing the way we think
The common narrative about a future with artificial intelligence is one of dehumanization. Of machines attacking our ethical beliefs, our moral principles and financial livelihoods. But there is another view of this future. Thoughts by Robert Thielicke.
How to implement sustainability in companies – and communicate it authentically
The UN Climate Change Conference in Glasgow has once again brought it home to us with all its urgency: All forces in society must contribute to achieving the 1. 5-degree target to mitigate the devastating effects of the climate crisis.
Blockchain and fundraising: what are ICO, STO, IEO and IDO?
With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology.
Why newsjacking should be part of any good PR strategy
Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully "hijacking" news coverage with your own content is an art.
