Blog

22.12.2022
von PIABO

2022 Highlight – The great PIABO year in review

2022 was an exciting year. At the end of it, we want to review the past twelve months and look back at our PIABO highlights – for our customers and us internally.

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20.12.2022
von Miriam Rönnau

Recruiting Hack: Why investing in optimising your company's SEO pays off at the end of the year

More than half of website visits result from organic searches. Consequently , this means that companies that do not implement SEO measures on their website lose more than 50% of potential leads – and thus also potential applicants.

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13.12.2022
von Ariatani Wolff

Metaverse Meetup: How Virtual Reality Can Create New Business Models and Improve the Customer Experience

As big as the hype around the Metaverse was in 2021, it died down just as quickly. Still, the topic is far from over. The Metaverse’s current status was presented and discussed by Thomas Riedel – host of the "Metaverse-Podcast" – at the Metaverse Meetup at our Berlin headquarters.

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24.11.2022
von Carolin Hildebrandt

Greentech: Trends and Developments for a Climate Positive World

The world is in a state of upheaval. It is in crisis. Climate crisis, energy crisis, inflation – and the pandemic just recently officially ended. We seem to be slipping from one crisis to the next. But there are pioneers who are paving the way to a better world and shaping the future through innovation.

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10.11.2022
von Erik Amann

Creator Economy 101: How to use influencers in your communications strategy

Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products.

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17.10.2022
von Philipp Plum

Identity & Access Management – What it is and why it is crucial for companies cyber security

Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack.

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29.09.2022
von Eva Kütscher

TravelTech: Travel Communication for Tomorrow

Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities for travel tech start-ups.

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26.09.2022
von Hellen Hohoff

Venture Capital: How will the next generation of VCs invest?

Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young employees in venture capital companies, it quickly becomes evident that the future venture capital experts are primarily value-oriented.

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21.09.2022
von Julia Loeser

The Metaverse: Status Quo and Opportunities for B2B Companies

Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise.

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15.09.2022
von PIABO

PIABO Brand Week – The team in focus

What a week! A lot happened during the first-ever PIABO Brand Week in the agency's 16-year history. From Q&A sessions and Diversity Talks, Unit Events, and Fuck-Up Nights to our big PIABO Summer Party 2022 – the week was all about getting to know each other, sharing ideas, and celebrating.

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