Blog

Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory.

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life.

According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i. e. D2C. The distribution channel is always online first.

Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means for many.

"Data is King"! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and protection of data.

Recent climate research presents dramatic findings that are making serious calls for moving away from a purely profit-oriented economy.

We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and software sectors.

The tech sector is considered one of the most important future fields in Germany – many companies are desperately looking for qualified software developers. Although many people from different backgrounds are looking for jobs, companies have great difficulty finding the right talent and filling the vacancies.

Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW - University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in the German-speaking world.

For more than 50 years now, in June and July the LGBTQ+ community worldwide publicly celebrates PRIDE in the form of parades, protests and parties with shimmering flags, colorful costumes and loud music.