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Blockchain and fundraising: what are ICO, STO, IEO and IDO?
With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology.
Inside East Asia: How does marketing communications work in China?
While most states are still longing for the pandemic to end and the economy to get “back to normal”, China has recovered rapidly since the second half of 2020. According to government figures, the Chinese economy increased by 2. 3% in real GDP growth in 2020.
Why newsjacking should be part of any good PR strategy
Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully "hijacking" news coverage with your own content is an art.
Crypto glossary - the most important terms related to cryptocurrencies and blockchain
Bitcoin, Ethereum, Dogecoin - everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses.
