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Why newsjacking should be part of any good PR strategy
Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully "hijacking" news coverage with your own content is an art.
Crypto glossary - the most important terms related to cryptocurrencies and blockchain
Bitcoin, Ethereum, Dogecoin - everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses.
Professional live streaming, breakthrough technologies and e-sports: PIABO PR presents visionary companies
Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization.
High quality design says more than 1000 words - The new redesign of SPRK.global
A good corporate design says more than a thousand words. As communication experts, we transmit messages both through conceptual PR and through a strategically thought-out appearance for a professional corporate identity (CI).